Branding. It’s all about creating a cohesive and memorable experience for your followers. Know what is one of the most important elements in any brand? Your words. Yep, they should be as consistent as your brand colors, fonts, and images. Today I’m sharing my formula to teach you how to write copy for your brand that is 100% YOU!
Writing in your own voice seems like it should be easy, right? Then you imagine it going out to your followers and you think twice about that snarky line or slang term. Or maybe your voice is inconsistent. As in, sometimes you write in a casual, creative way, and other times you tend to sound more by the book.
The best way to keep you on the same track when writing your own copy is to have a formula. A guide that you can refer to that keeps your words sounding like your brand.
My Formula for Creating Cohesive Brand Copy
- When I take on a new client, the first thing I do is have them give me a few words or phrases that they feel best describes their brand. I may or may not use the actual words in their copy, but they definitely give me a vibe to base things on.
- Next up, I ask them for any keyword terms or tags that they would like included in the copy I write for them. These are usually well researched and highly important to the brand.
- Third, I work up a voice and tone. Most often brands will have an idea on this already. If not, I give them an idea on voice and tone for their copy based on the description they give of their brand.
- I also like to know the main demographic a brand works with. Who reads their blog, follows them on social media, and subscribes to their list? Are they thirty to forty year old mothers who are strapped for time? Are they twenty-somethings with less disposable income? Are they 50-ish and looking for high-end items that make them feel fabulous? It’s important to dial in on your target audience before you start writing.
If you are wondering how the heck you are supposed to make all of that happen, let me break it down for you. Fill in the blanks below and you are on your way to creating your own brand copy formula.
4 Key Elements to Creating Your Brand Copy (Fill In the Blank)
1. Your Brand Terms and Phrases: Which three words or phrases best describe your brand? Do you feel your brand is authentic? Luxe? A catalyst for change? A mother’s best friend? Try to think of how you want the user of your products, services, or site to feel.
2. Your Brand Keywords and Tags: You probably know which keywords and tags are most important to your brand for use on your site, blog, and social media. If not, head on over to Google Analytics keyword analyzer and get busy.
3. Your Brand Voice and Tone: These two terms are thrown around a lot in terms of copywriting. But what are they, really? Voice is your brand’s overall personality, while tone is the feel of your brand. For instance, my brand voice is straightforward and knowledgeable. My brand tone is casual and fun. I like to communicate my message in clear terms that are backed up with experience and know how, but in a way that is relatable with a bit of slang thrown in. Make sense?
4. Your Brand Demographic: You know who you are dealing with. Jot down the demo!
Now, follow these guidelines whenever you write any copy for your brand. From product descriptions, to emails, to that new downloadable guide you are wanting to write. This way you will have a professional brand that conveys your important message, and your followers will recognize you in a heartbeat.
There you have it. My formula for writing cohesive brand copy. Not feeling the DIY method? Get in touch so we can talk how to create your brand copy!