green beauty

Is Fresh Copy On Your New Year’s Resolution List?


Is Fresh Copy On Your New Year's Resolution List?

I’ve had my nose so buried in client work lately and getting things tied up for the end of the year, that I almost forgot I have a blog of my own! I didn’t really forget about it but, as you online biz owners can probably relate, my own blog often gets the least of my attention.

It’s still here, I promise, and I am currently booking for next year. If you are a natural beauty brand or retailer and fresh copy for your site is on your list of New Year’s resolutions, let’s get you penciled in and start setting up a plan for your project.

Not sure exactly what your project looks like or if you need help at all? We can set up a Free Discovery Session for your site and see what may need to be brushed up.

Some things that you may need help with in the copy department:

FTC compliance — Did you know FTC advertising regulations apply to your product descriptions, information pages, ebooks, etc? You can learn more about FTC regulations and how to comply here, or feel free to shoot me a message for more info.

Product descriptions — You retailers aren’t using the brand description on your site, are you? And you product creators, do your descriptions share the full experience? If not, it’s time to get some super juicy product descriptions rolling on your site.

Standard Pages — Did you know this is one of the first places your visitors go when they get to your site? Whether you have decent About and Commitment pages that need a brush up, or haven’t gotten around to those yet, I can help. For now, feel free to use my Ingredients to Avoid page. All I ask is that you give me credit with a link back to my site.

Let’s get one thing checked off your to do list for next year and set up a time to talk more about your copy needs. Send me a message to get things started.

 

Image via Haute Stock Photography

What You Need to Know About Getting Started With Natural Beauty

What You Need to Know About Getting Started With Natural Beauty

When I first started out in the natural beauty biz over a decade ago, I wrote about greening your routine and how to get started with clean beauty a lot. Back then high quality natural brands and products were slimmer pickin’s, research and knowledge on ingredients and practices was skimpier, and there weren’t as many experts around to share their good stuff.

Even though there are loads of clean products today, and the market is continuing to grow at lightning speed, many are still wondering … how do I get started with natural beauty?

I love this question! It’s like a reality check. Whenever a reader posts this in a comment or email, it reminds me that people want to know more and they want to use healthier products.

It also reminds me of how difficult it was when I tried to clean up my own beauty cabinet. All of those ingredients to avoid, where to buy new products, how to buy new products.

So, I’ve compiled many of those posts I wrote on getting started into one handy guide. Whether you are looking to get started with natural beauty and personal care, want a refresher, or even if you would simply love a great list of places and products to shop, this guide has it.

Your Guide to Getting Started With Natural Beauty

What’s Your Type?

We All Have Issues

Choosing Skincare: A Worksheet

Choosing Skincare: Some Real Life Examples

How to Make the Switch to Natural Products

Dealing With Cheats

Cosmetic Ingredients to Avoid

Ingredient Listings Decoded: A Handy Cheat Sheet

Ingredient Navigation: How to Tell If a Product Is Truly Safe

Favorite Places to Shop Natural Beauty

Now that you are armed with the tools to ID safe products, know what you and your skin want, and have a plan for getting started, it’s time for the fun stuff. Where to shop! My two favorite online shops are Beauteabar and The Detox Market. As for products and brands? There are so many, but here are some of my top picks.

A Handful of My Favorite Brands

The brands and products I love are too many to list in one blog post. But here are a sampling of some of my top picks, must-haves, and daily use items.

Lavera

La Bella Figura

Soapwalla

Kjaer Weis

RMS Beauty

In Fiore

May Lindstrom

One Love Organics

W3LL People

Vapour Organic Beauty

Kypris Beauty

Vintner’s Daughter

Rare El’Ements

Acure Organics

Benecos

Amala Beauty

Image: freestocks.org at Unsplash

 

The whole affiliate disclaimer thing: Some of the links in this post are affiliate links, which means I make a percentage of purchases from them. It’s one of the ways I support my business. The two things you need to know about that … I only recommend products I 100% believe in and only support shops I care about.

Shop Talk :: Product Descriptions That Make Shoppers Want to BUY

Product Descriptions That Make Shoppers Want to BUY

Shop Talk is a series on helping organic beauty professionals get their products into the hands of people who will love them and share their message with the world.

I look at organic beauty websites. Like, a lot.

Not only because I am way into organic beauty, which I am, but because I write about organic beauty five days a week. Ok, sometimes six.

There are certain sites I go to constantly. Others I check in with once in a while. And then those that I want to like, but…don’t.

Why? It’s not the products they sell or the way the site looks (pretty beauty sites are a must!). It’s the words. Or lack of.

When you are looking at beauty products online, the experience is dramatically different than when you are shopping in real life. Duh, right? Hear me out here.

Beauty products are used on your face, your body, your hair…You want to know what it feels like, what it smells like, how it makes your skin (hair, nails…) look. Who doesn’t open up a sealed bottle in store if there is no tester? I’ll totally cop to that on the reg.

So, the only way you can know what the product is like, how it feels, looks, and smells IRL, is through the words that are on the website. No words? Disappointment to the max.

And sometimes the words themselves are disappointing. A too generic or just plain blah product description is not, well, descriptive. C’mon, we want the deets, here.

So, what I am urging you shop owners and product creators to do is get some super ripe and juicy product descriptions on your site, pronto. Customers want to know if a product is floral or herbal, or citrusy, or even unscented. Is it lightweight or ultra rich? Does it feel velvety or quenching? Does it smell like a single crisp, chilled rose or like a walk through the San Jose Municipal Rose Garden on a freakin’ 90 degree day in June?? They want to know. And, most often, they want to know before they’ll buy.

When I write product descriptions for brands or shop owners, I request samples of select products. Not the entire product line-up but certain items to get the feel of the range, so I can tell visitors what the product is all about. Not just what it will do for their skin or hair, but what the experience is like.

So, do your customers and yourself a favor. Can the standard (read: boring) product descriptions and get to know the products you sell, then tell the world about them. And, I promise, I’ll visit your site.

Have trouble putting those mouth watering words together? Have the words but no time to get them down? Lucky for you, words are my thang and I’d absolutely love to help you with some fresh, juicy, super shop-able product descriptions. Get in touch!

Image :: William Iven at Unsplash.com

4 Beauty Tips You Absolutely Have to Know

4 Beauty Tips You Absolutely Have to Know

I’ve always loved beauty products. From playing in my Mom’s makeup, to putting together my own style, to writing about it today…I’m into it.

But when you write about eyeshadow colors for the season, and how to use highlighter, and stuff like that day in and day out, you can get in a rut. Like, nothing new.

And then you stumble on something that is so good you can’t quit thinking about. And your fire is lit again.

Here’s what’s been lighting my fire lately:

1 Baby skin :: Sounds like something you want, right? Wait ‘til you see a pic of it! I came across this article while writing a story on facial mists and cannot quit thinking about it. The deal is, you give your face a light misting between each layer. So, moisturizer, mist, foundation, mist, powder, mist…you get the idea. I want.

2 The New Brow :: While brows have taken a slightly more demure turn over last year’s big and bold, definition is still definitely in. This can be tricky. How many bad brows have you witnessed in the past 12 or so months?

I found a trick in InStyle mag that works like a charm. You simply brush brows up, feather a line on the under side of brows (I give it the slightest of blends with a q-tip), and brush brows into place. It gives brows definition without looking overly filled in or mad scientist-y. Give ‘er a try.

3 Exotic Oils :: Facial oils have sorta been my thing for a long while now. I love ‘em and no one is gonna change my mind. But I recently came into a sweet little stock of facial oils I had never tried. We are talking Berbere, Tamanu, Marula, and Baobab. Exotic, oui? They are all mighty lovely and create super soft skin, but my face seems to be crushing hard on the Berbere in particular. I’d say run, don’t walk, to one of these babies.

4 Hair Game Changer :: And last, but not least, I’d like to share a life changing hair moment I had recently. My daughter, in attempt to get the most from a new hair conditioner we were trying, read the directions on the bottle. It appears you are supposed to squeeze the water from your sopping wet locks before applying your conditioner.

Oh. Em. Gee. Do you all already know about this? How many other daily life things have I been doing wrong forever? If you too are one who slathers her soaking wet hair in conditioner and wonders why she isn’t getting super soft locks, try this trick. If you’ve been doing this your whole life, take pity on my feeble mindedness.

Image :: Aki Tolentino at Unsplash

Shop Talk: Why It’s Important for Online Beauty Stores to Be Pretty

Why It's Important for Online Beauty Stores to Be Pretty

Shop Talk is a series on helping organic beauty professionals get their products into the hands of people who will love them, and share their message with the world.

Know why it’s important for online beauty store to be pretty? Other than the obvi, which is that a pretty shop is more fun to look at than a less attractive site.

Shows effort, yes. But what else?

The experience!

Ah yeah, we gals and guys who are into beauty love the feel of walking into a pretty little beauty shop. It is not just about the products stocked (thought that is why customers keep coming back!) it’s about the energy, the vibe, the whole package.

I recently wrote a story for EcoSalon on shopping organic brick + mortars in NYC. And most of the comments I received were centered around the gorgeousness of the shops.

Remember, when people shop online there are certain elements they miss out on. They can’t touch, apply, or smell the products. That’s where great descriptions and messaging come in, more on that in a minute. They also don’t get to experience the overall fun factor of physically being in a super cute shop.

The great news? This is so totally fixable. There’s no shortage of web designers out there creating beautiful sites. There are even templates designed just for women biz owners.

Like what you see here? I use Bluchic template Isabelle on OBS and had my header designed by How Sweet Designs. Very affordable and the look conveys exactly what I was going for…fresh + clean with a bit of glitz. If OBS were a store IRL, it would be all white with touches of gold and blushy pink, packed with the best organic beauty and tons of vivid information to help shoppers make their decisions. For reals, it might be a library or book shop since I’m more into the writing aspect, but for the sake of the theme here…

Now back to that messaging we touched on earlier. Sharing your products and message with people who come to your site is key. And it has to be done right. No clue where to begin? Check out these 3 things to keep in mind when crafting product descriptions.

Now you see why a pretty online shop is pretty important. Let me know if I can help. xxoo

Chemical Free Cosmetics :: Not All Bad

Chemical Free Cosmetics :: Not All Bad

I’ve seen a few articles lately and fielded some questions on the  whole chemical free cosmetics labeling issue. Following is my opinion on the subject. Feel free to love or hate.

Some green beauty experts feel labeling a cosmetic as “chemical free” is misleading because all ingredients, natural or synthetic, are chemicals.

Oh gosh. This reminds me of the kid in class who always (always!) had to pipe up when someone called white or black a color, and expound at length on why these two are not technically colors. We all already knew that, had heard it plenty of times, but still called white and black colors. Why? Because who says My new black dress is the perfect absence of light to go with my new shoes or I’m having trouble choosing the best shade of light for my bathroom.

Answer? No one.

Here’s the deal. We have to call them something. While I prefer the term “toxic” over “chemical” as a means to relay the harmfulness of certain cosmetic ingredients, I also get that people relate to the term “chemical”, so I use it often when I write about harmful ingredients. And toxic can be just as questionable. What constitutes a toxic cosmetic ingredient? Are all cosmetic ingredients on the avoid list toxic? … you get the picture.

Same with the term “natural.” Does it carry any true weight in terms of a safe product? Not really, but it is a term we use in the green (there’s another one) beauty industry. Natural Perfumes for Summer or Natural Makeup for Summer are better headlines than Synthetic Free Makeup for Summer. That last one is not going to get many hits and this means less good synthetic free beauty advice in front of eyes looking for healthy information.

We organic beauty experts have been making lists for over a decade now titled “Chemical Ingredients to Avoid”. Yes, we could easily begin calling them “Toxic Ingredients to Avoid” or “Toxins to Avoid in Cosmetics” or even “Unhealthy Cosmetic Ingredients.” That’d be fine with me.

But the real problem here is under regulation of cosmetics and personal care. We are on our own here, as consumers, and doing our best to protect ourselves from unhealthy junk, and purchase what’s best for us and our families.

Shooing shoppers away from products labeled “chemical free” entirely? I get the good behind this strategy and the desire to educate, but it is too soon for this. There are good, safe, high quality brands creating products they choose to call chemical free because it speaks to consumers. Is it sometimes misleading labeling used by less than safe companies? Yes. Always? No!

The best way to protect yourself from ingredients you wish to avoid is to familiarize yourself with potentially harmful ingredients and read ingredient listings.

Awareness surrounding toxic ingredients in cosmetics is much huger than it was a decade ago. This is good stuff. But, at least for now, I feel that shunning all cosmetics labeled “chemical free” is not only misleading to shoppers in general, but sort of like throwing out the baby with the bath water.

Yes, right now words like chemical, green, natural, and even organic are tossed around without a whole lot of street cred. This not only makes it harder for shoppers to know they are getting a safe product (remember: never trust the front label!), but difficult for truly safe brands to market their healthy products.

We are on the right path. Read labels, follow brands you trust, and ask questions.

Image :: Neill Kumar at Unsplash

OBS is 10!

Pineapples at Unsplash

Yep, I started this little blog a decade ago. Since then, my business has definitely evolved. And my blog design along with it, thankfully. Just for chuckles, check out the OBS original home page, below.

OriginalHomepageSmall

Ouch, right?!

Way back when it all began I had a preschooler and a kindergartener, and would spend any time they were sleeping researching this whole toxins in beauty products thing. In March of 2006, after spending a good 6 months reading and asking and emailing, I decided to start a blog sharing this knowledge with others. The plan was to eventually open an online store selling my favorites.

But the writing bug soon took over and before I knew it organic beauty professionals were asking me to write for them. I may spend most of my time now writing for other businesses and websites, but I am still just as passionate about the organic beauty/heath + wellness movement.

Not only have I and my blog changed, but the organic beauty scene has changed big time too. Back when I was starting out, researching my brains out and scouring the web for organic brands that were actually walking the talk and not just utilizing good marketing skills, naturals were different. Sure, there were those that have always been both high performance and safe at the same time (Lavera, Primavera, Dr. Hauschka, I’m lookin’ at you), but many were sloopy, sticky, stinky concoctions I did not enjoy using.

I think these days women are looking for products that act, look, feel, and sometimes even smell like conventional products. I know I am. Lucky for us that is happening. Today we have a huge selection of nontoxic products and brands to choose from. Truly safe, high quality, act like you want them to, beauties.

We are fortunate. There is nothing standing in our way of looking and feeling great while making healthy choices. I’m so happy to have been a part of the organic beauty movement over these past 10 years and want to give a huge shout out to my sisters and bros in the organic beauty game too. All of the amazing bloggers, editors, online shop owners, brand creators, and PR peeps who’ve lent their time and products to my journey…a big smooch to you. Couldn’t have done it without you!

If you’d like to talk about my writing services, please get in touch via my contact page. For organic beauty info, hit up the Resources tab. The Shop page will get you started on some beauty products I’ve picked out from one of my fave shops. Or dive into the posts to see what’s going on in my green beauty world.

As always, thanks for reading and come back soon!

Top image by Pineapples at Unsplash.com has absolutely nothing to do with OBS turning 10. I just love pineapples and beaches:)

List Love :: Spring Beauty

List Love SpringBeauty

Isn’t this a weird time of year? It’s warm, it’s not warm. Our skin is dry, then it breaks out because of the up and down temps. We want to bust out the fun springtime makeup hues, but our face is still stuck in hibernation mode.

Know what fixes those end of winter, almost spring blues? An exciting beauty shopping list! Here’s what is on mine right about now:

French Girl Organics Bronzing Oil :: Ummm, cuz oil + bronzing sounds a-freakin’-mazing. This brand was featured in the latest issue of domino. Domino is one of my all time favorite magazines (I have every single issue ever published and now write for domino.com, in case you didn’t know) and what they say goes.

One Love Organics Gardenia + Tea Antioxidant Body Serum :: We’ve talked about body serums here before. And boy, are they perfect for spring. Nix the heavy balms and greasy moisturizers. Let a luscious oil blend sink into your skin and give the ol’ bod a sweet glow. This one smells fabulous and is one of my staples.

RMS Master Mixer :: Because I am, possibly, RMS Beauty’s biggest fan, this one is definitely a must try. Rose-Marie Swift, creator of RMS and green beauty icon, has a knack for coming up with super cool, unique beauty products that turn into cult hits. This is for sure gonna be one of those.

OM Caviar Eye Cream :: This baby is receiving rave reviews and is said to diminish wrinkles and dark circles. When anything says that, I say…bring it on.

Herbivore Rose Hibiscus Hydrating Face Mist :: The idea of misting my skin with rose water when the weather is warm is so appealing. Think I must do. These guys were also featured in that domino green beauty round up I mentioned before, so there’s that.

SW Basics Oil Serum :: It’s no secret I worship facial oils. If they were a person, I’d bff them for life. If they were edible, I’d drink them for breakfast. If they were a song, I’d have them on repeat. You get it. This beauty has both turmeric and coffee oil, which is pretty dang exciting. Turmeric is anti-inflammatory and gives skin a lovely glow. Coffee helps to tighten and brighten. Come to mama.

ILIA Beauty Lip Exfoliator :: Lipgloss is my favorite makeup item. Heck, it’s my favorite beauty item. I’m sure most of you are with me. Since your lipgloss glides on so much better if your lips are soft and smooth, we all must try this cool new lip exfoliator in a stick. For smoothing your pucker on the fly.

Olio e Osso Balm French Melon :: I’ve been hunting for the perfect blend of peachy-pink lip color since binge watching every season of the new 90210. This may be it, guys. I shall try it out and let you know.

Here’s to the most gorgeous spring you’ve know yet!

Reconstructed: InStyle Best Beauty Buys Part VI

BBBHair2

Summer is such a blast. My absolute favorite time of year. Good for having lots of fun, hanging with the kids, eating yummy summery treats, chillin’ poolside, and mini golfing it up. And that’s just for starters. What it’s not so great for? Getting loads of writing done. Which is why it has taken me so long to get this much awaited and final installment of the InStyle Best Beauty Buys green makeover to you.

Natural hair care. I’m not gonna lie to ya, it’s the toughest part of going green in beauty. There’s plenty of high performance organic skincare. Body care too. Sunscreens have even come a long way, baby. But hair care? It seems to be the toughest row to hoe.

In the past, natural shampoos and conditioners have left hair limp, waxy, or straw like. And styling products? Even worse. This tress stress has left green gals in a lurch. No wonder so many are going the way of no ‘poo.

But there are hair care products out there, free from nasty ingredients, that perform like you want them to. Promise. You just have to know where to find them. Take a seat, put your feet up, and get ready to be pleasantly surprised by your nontoxic hair care options.

SHAMPOO + CONDITIONER

For Fine Hair Acure Organics Pure Mint + Echinacea Stem Cell contains quinoa protein extract and Echinacea stem cells to support keratin and cellular regeneration. More importantly, this stuff works! I have fine, dry hair and this is one of my favorite shampoo and conditioner combos. Smells great and is budget friendly too. Another line that I absolutely love is Rare El’ements. A luxurious shampoo and conditioner that acts like a high-end chemical brand without the harsh detergents or synthetics.

For Normal Hair Rahua is a natural hair care favorite amongst the green beauty crowd. These products are suitable for all hair types, even color treated.

For Curly Hair  Curly hair also tends toward dry and frizzy. John Masters Organics Evening Primrose Shampoo for dry hair will wrangle frizz, flyaways, and stray curls. Follow up with JMO Honey & Hibiscus Hair Reconstructor.

Big Gun Conditioner Hair overly processed? Looking damaged or aged? Otherwise dried out to a whispy version of its former self. You need Rare El’Ements Hair and Scalp Serum. You know how oil serums are the absolute bomb for restoring glow and health to sallow skin? That’s what this baby does for down in the dumps locks. Also great for warding off damage in the first place.

STYLING + COLOR

Volumizer Fine and thin haired gals are on the constant hunt for more volume. If you are a mousse kinda gal you’ll love Yarok Feed Your Roots Volume Enhancing Mousse. Love the body and natural wave your hair has after a day at the beach? Try John Masters Organics Sea Mist Sea Salt Spray with Lavender.

Hairspray Rahua Voluminous Hairspray adds body while keeping coif in place. The light hold means you can brush through it too, if you want.

Pomade Not that I have ever used much pomade, but if I was going to start…have to go with John Masters Organics Hair Pomade. Cuz that company knows hair and I just love mango butter.

Color  Oh gosh, the ultimate organic beauty question. What’s the safest way to color hair? There are a couple of ways to go about making your color job healthier. Yes, you can purchase less toxic hair colors which have received mixed reviews. Or you can use the toxic stuff as carefully as possible, which I’ve spelled out here. Unfortunately, there is no nontoxic way to achieve that traditional salon color. Sometimes a gal has to make beauty choices, ya know?

**Right here I have to stop you for a minute and interject my thoughts on InStyle’s “Eco-Friendly Line” choice. As you may have noticed I side stepped all the InStyle eco friendly picks throughout because, well, all of my picks are eco friendly. But I couldn’t go further without speaking up on this one. IS gives huge props to Aveda as an eco friendly line. I, of course, took a closer look. Aveda has lots of claims on the sustainability and safety of the ingredients they use. Hey, guess what they don’t have? Full ingredient listings for their products. And you know what I say about MIA ingredient listings, don’t cha? It’s your first red flag that a product or brand may not be quite as healthy as they say they are. Sadly, such is the case with this brand. Yes, it smells herbal-y and good. Yes, lots of people buy and use it. Yes, it has a green image. NO, it is not nontoxic, synthetic free, or what I would consider safe. And, moving right along.**

Volumizer for Dry Hair InStyle lists a spray here with polymers and proteins to lift and plump. But you know what dry hair really needs? That’s right, it needs moisture. My fave trick to add life to dry, lifeless locks is straight up avocado oil. Massage a palm full into scalp and work through to ends of hair. Wrap in a towel and leave for a good 15 minutes. Wash as usual. Seems unlikely that an oil would add oomph? Trust me on this weird one, it truly works!

Curl Definer To define curls and waves, add softness, and tone down frizz I love Shea Moisture Coconut & Hibiscus Curl Enhancing Smoothie. A little dab of this thick, tropical scented styling product will do ya.

Dry Shampoo The two most popular organic dry shampoos are Lulu Organics Hair Powder and One Love Organics Healthy Locks Dry Shampoo Powder. Go nuts.

Heat Protecting Spray Protect hair from heated styling tools while nourishing with Yarok Feed Your Ends Leave In.

Well, we made it to the end of the InStyle Best Beauty Buys green makeover. Yay! If you’d like anything else reconstructed in a green manner, please let me know. I’d be more than happy to help you out.

 

Reconstructed :: InStyle Best Beauty Buys Part V

InStyle Best Beauty Buys Body Green Makeover

Hey, my organic beauty lovin’ peeps! Did you think I forgot about body products? Nope. That’s what we are talking about today as we continuing breaking down InStyle’s Best Beauty Buys guide and swapping out their picks with healthy natural beauty options. In case you missed it, we’ve already covered Sunscreens + Self Tanners, Skincare for every skin type, and makeup for Eyes + Lips, and Face + Cheeks.

Yes, this one is all about creams, cleansers, and scrubs. I know body care isn’t as tricky to swap out as skincare, but we still have to be sure we are making healthy choices, right? I’ll let you in on my top picks for daily essentials and some fun products too.

Here it is…

CREAMS, CLEANSERS + SCRUBS

Body Oil Love body oil. It is moisturizing and makes skin super soft and lasts a long time AND smells really great. One of my faves is Tata Harper Revitalizing Body Oil. It soaks right into skin, so you are not all greasy, and smells divine. Soapwalla is a fab brand that makes a great body oil that is a bit more budget friendly. InStyle suggests using Sesame oil if you’d rather. That’s great. Just be sure it is not toasted Sesame oil (you know, the kind you cook with) or you’ll end up smelling like a plate of stir fry.

Deodorant Oh, the dreaded natural deodorant. No way! This is actually one of my favorite products to recommend. It dispels all myths about the ineffectiveness of non-antiperspirant deods. My true love? Pit Putty by Bubble and Bee. It’s nothing new or fancy, but gets the job done every single time. I’ve tried maaaaany natch deodorants and always come back to this one. New top pick is Orange Vanilla. Contains sweat absorbing organic arrowroot powder and baking soda. Your pits smell just as fresh at day’s end as when you put it on.

Hand Cream Oh gosh. So many to choose from. For slathering on at night I actually recommend a balm, like Suti Purity Moisturizing Balm. But for a good, old fashioned, carry in your handbag, moisturizing yet won’t leave you greasy hand lotion I pick Weleda Pomegranate Hand Cream.

Exfoliating + Anti-Aging Body Lotion InStyle lists a body lotion that sloughs away dead skin cells and gives a boost of anti-aging ingredients. I’d recommend One Love Organics Gardenia + Tea Antioxidant Body Serum with antioxidants, green tea, and pumpkin seed Oil (a natural salicin). This product also contains one of the best natural glow inducing ingredients…sea buckthorn oil. Gotta love it!

Body Wash One that gets skin clean but is also moisturizing and non-drying? Acure Organics Ultra Hydrating Body Wash smells great, is gentle on skin, and reasonably priced.

Bar Soap Yes, there is still a time and place for bar soap. Some like to use it on their body, others as a hand wash. Osmia Organics is my top pick of bar soaps because of their wide selection of ingredient combos and, well, just take a look. They are absolutely gorgeous. Even if you are not a bar soap fan, these are lovely enough to give as gifts or sit in your bathroom for beauty alone.

Body Scrub InStyle chose a moisturizing, brown sugary scrub. A natural version? SW Basics Moisturizing Body Scrub is made with demerara sugar, coconut oil, and shredded coconut. That’s it. Gets skin super soft and smooth, and smells yummy too.

Body Lotion The lotion InStyle picked is supposed to hydrate and heal dry skin, and, they say, you can go a few days without reapplying. That’s probs because it is full of petrolatum and dimethicone. Like a thick, slick, synthetic coating for the skin. Let’s go with Acure Organics Ultra Hydrating Body Lotion. It is moisturizing, nourishing, and skin-supportive. It also needs to be applied each day because it is completely natural, washes off, and doesn’t sit on top of skin like a foreign-body grease slick.

Shaving Cream Ok, I have to admit something. I’ve been waiting to present you with this product since my daughter first tried it over a month ago. Ursa Major Stellar Shave Cream is the bomb for shaving. It provides a good, close shave, leaves skin ultra smooth, and prevents razor bumps. It has Aloe so I couldn’t try it out (sad face) but my daughter raves over this stuff. And a tween-ager raving over shaving cream ain’t no small thang.

Ok guys, we’ve practically wrapped up the InStyle BBB green re-do. Next week we give hair products a makeover.

Have any summer beauty issues you’d like tackled? Hair giving you attitude? Not sure how to get your makeup to beat the heat? Whatever it may be, shoot me your questions and I’d be pleased as punch to answer them!