copywriter

Writer’s Block, Acupuncture, Sleep, and Reviving Your Creativity

Writer’s Block, Acupuncture, Sleep, and Reviving Your Creativity

For the first couple of months of fall this year, I had a serious creativity block. I had to press myself to sit down and write, and when I did it often felt bland and not up to my usual standards. This meant I had to put in a lot more time and effort than usual just to get what I was writing up to my standards. And even then, sometimes I didn’t feel like my work was as good as I’d like.

It’s a sucky feeling to lose your creativity when you are in a line of work that requires you to be creative. There are certain tricks that help to get your writer juices flowing. Reading is one of them. Meditation doesn’t hurt. But sometimes, it just ain’t happenin’.

I’m glad to say, I feel like my writer’s block is gone and creativity has returned, thank goodness. Those two months seemed like an eternity and I felt like something was missing in my whole life, not just work. It’s hard to single any one thing out as to why this happens or what makes it better, but I will share one thing that I’ve started doing that I feel is making a huge difference in how I feel.

And that’s acupuncture.

I tried it because I was getting a migraine every week. You guys, imbalanced hormones are no joke. I can deal with fluctuating between freezing cold and burning hot a few times throughout the day, or not being able to eat the way I used to, or having to slow down my beloved coffee intake. But having a headache that had me couch bound for several hours each week was not an option. I felt like I was missing out on life and drained of anything that was me.

So, the medical acupuncture my doctor performs is designed to alleviate the migraines. But there is an unexpected bonus. I am sleeping better.

Of all the complaints I’ve had of late, sleep problems were not among them. But now I am able to see that, while I may not have been unable to get to sleep, I was waking up several times each night and the sleep I was getting wasn’t restful.

Now that I am sleeping better, I feel energized, upbeat, and … creative! My headaches are coming about every two weeks now, which is an improvement, and I’m feeling more like myself.

Why am I telling you this?

One, because I want you to know that not getting enough sleep can make you feel all sorts of off. And you may not even realize you aren’t getting enough sleep or that the quality of the sleep you are getting is not ideal. Maybe acupuncture is for you, maybe it’s not. But if you are experiencing low energy or a creativity drought and none of the usual tactics are helping, take a look at the quality of your sleep.

The second reason I’m writing this long and winding post? Because I want you to have a mini arsenal in your back pocket for getting your creativity back on track. When I wasn’t writing my best, I totally knew it. But when you are feeling low on energy and inspo. It can be tough to think of things to turn it around. Write a list or put a note in your phone of things that help you get your mojo back. Maybe you exercise or binge your favorite creative inspiration on Instagram. Maybe you add in daily naps or get some outdoors time. Maybe you play with your pet or simply take some time off. Make your list of creativity boosters when you are feeling good, so you can check in with it when you are feeling not so good.

Stuck on what saps your creativity or gets you out of a slump? Use my Creativity Boosting Checklist to add to your feelgood arsenal of inspo boosters.

Creativity Booster Checklist

How to Make Your Email Marketing Fast and Easy

How to Make Your Email Marketing Fast and Easy

Writing emails for your list. Falls somewhere near updating your blog on the priority list, huh? You know both things are super important to keeping your crowd up to date on your brand happenings and growing your audience. But email marketing is so dang time consuming. Plus, you have to dream up what to write about too.

What if I told you I could show you a way to save time on email marketing and make it feel a lot easier too? Well, sit tight because I’m about to make your day.

If you took the time to grow a list, don’t leave your followers hanging. They signed up because they want to know what you are up to, keep tabs on the latest happenings in your biz, and learn a thing or two along the way.

List kinda on the short side? There’s no better way to grow that puppy than by sending out emails people want to read. Share link included, of course.

Now, what you’ve been waiting for. The solution to your email marketing wishes.

3 Simple Steps to Easier, Faster Email Marketing

1. Come up with a plan: You probably aren’t surprised that I’m suggesting an editorial calendar for your email marketing. I believe in creating ed cals for pretty much everything you write on a regular basis, from blogging to social media posts. It helps to keep you on track and give you a longterm vision. Plus, there’s no better feeling when it comes time to write something up than a next step. Completely eliminates the guesswork and time spent staring at a blank Word doc.

So, make a list of what you want your audience to know about your biz, your products, your events, and yourself. Yep, your followers want to know more about YOU too. Emails that pop into your inbox only when it’s time for a sale or promo get boring fast. You can talk about your products, of course. But offer stuff up for free too. Like application tips, seasonal recommendations, ingredient and formulation info, and anything else you feel makes your products and brand interesting and unique.

Now that you have the list. Take a few minutes to chunk the items out into months. November is the perfect time to talk about moisturizing ingredients or warm makeup tones. Plan on giving gift ideas or ways to keep skin glowing in December. January is all about making skin feel detoxed and revived. You get the drift.

I like to put my ed cals in a Google doc. This makes them easy to share with your collaborators or team, add notes, make edits, etc. And don’t forget to mark them off after you’ve written about them.

2. Take a day or two to write for the month: Do you send emails out weekly? Twice weekly? More? Schedule a day or two each month to devote to writing your emails. Not only will this knock the task out and get your email marketing ready to go, but sticking with one task will set you on a roll and you’ll have those guys finished up in no time. You can even add them to your email editor and schedule them in advance.

3. Make your writing even easier by using email templates: Like ed cals, templates are one of my favorite writing tools. Why come up with a brand new format every single time you write an email? This is a huge time waster and totally unnecessary. When I create templates for my clients, I usually do two or three different types. For example, I may make one template for informational emails that link back to a blog post, and another that is shorter and features scannable tips.

Not sure where to begin with creating these templates? To get your creative juices flowing, I have come up with one for you. Download my email template by clicking the link below, add your own info, and off you go.

By taking a bit of time to come up with an ed cal and a template or two, your email marketing will feel like a snap. Keeping customers happy couldn’t be easier.

If you have questions on creating templates for your email marketing plan, get in touch!

How to Make Your Email Marketing Fast and Easy

 

How to Write Copy for Your Brand (The Formula I Use for My Clients)

How to Write Copy for Your Brand

Branding. It’s all about creating a cohesive and memorable experience for your followers. Know what is one of the most important elements in any brand? Your words. Yep, they should be as consistent as your brand colors, fonts, and images. Today I’m sharing my formula to teach you how to write copy for your brand that is 100% YOU!

Writing in your own voice seems like it should be easy, right? Then you imagine it going out to your followers and you think twice about that snarky line or slang term. Or maybe your voice is inconsistent. As in, sometimes you write in a casual, creative way, and other times you tend to sound more by the book.

The best way to keep you on the same track when writing your own copy is to have a formula. A guide that you can refer to that keeps your words sounding like your brand.

How to Write Copy for Your Brand

My Formula for Creating Cohesive Brand Copy

 

  • When I take on a new client, the first thing I do is have them give me a few words or phrases that they feel best describes their brand. I may or may not use the actual words in their copy, but they definitely give me a vibe to base things on.
  • Next up, I ask them for any keyword terms or tags that they would like included in the copy I write for them. These are usually well researched and highly important to the brand.
  • Third, I work up a voice and tone. Most often brands will have an idea on this already. If not, I give them an idea on voice and tone for their copy based on the description they give of their brand.
  • I also like to know the main demographic a brand works with. Who reads their blog, follows them on social media, and subscribes to their list? Are they thirty to forty year old mothers who are strapped for time? Are they twenty-somethings with less disposable income? Are they 50-ish and looking for high-end items that make them feel fabulous? It’s important to dial in on your target audience before you start writing.

If you are wondering how the heck you are supposed to make all of that happen, let me break it down for you. Fill in the blanks below and you are on your way to creating your own brand copy formula.

4 Key Elements to Creating Your Brand Copy (Fill In the Blank)

1. Your Brand Terms and Phrases: Which three words or phrases best describe your brand? Do you feel your brand is authentic? Luxe? A catalyst for change? A mother’s best friend? Try to think of how you want the user of your products, services, or site to feel.

 


2. Your Brand Keywords and Tags: You probably know which keywords and tags are most important to your brand for use on your site, blog, and social media. If not, head on over to Google Analytics keyword analyzer and get busy.

 


3. Your Brand Voice and Tone: These two terms are thrown around a lot in terms of copywriting. But what are they, really? Voice is your brand’s overall personality, while tone is the feel of your brand. For instance, my brand voice is straightforward and knowledgeable. My brand tone is casual and fun. I like to communicate my message in clear terms that are backed up with experience and know how, but in a way that is relatable with a bit of slang thrown in. Make sense?

 


4. Your Brand Demographic: You know who you are dealing with. Jot down the demo!

 


Now, follow these guidelines whenever you write any copy for your brand. From product descriptions, to emails, to that new downloadable guide you are wanting to write. This way you will have a professional brand that conveys your important message, and your followers will recognize you in a heartbeat.

There you have it. My formula for writing cohesive brand copy. Not feeling the DIY method? Get in touch so we can talk how to create your brand copy!