It’s so easy to start an online business these days. Got a domain, some hosting, and a business name … you are off and running.
It may be a cinch to get all of that stuff but where do you go from there? Your website won’t create itself, sadly. It needs two things. Words and pictures.
Yep, content and images are the crux of a good looking, customer attracting, audience pleasing site. Sounds simple enough, right?
Anyone who has been in those shoes knows otherwise. Unless you have serious photog skills (and if you do, yay you!) then you will have to find a source for those pretty images that align with your brand. And even those of you who love to write need a solid content plan. Journal style writing isn’t going to cut it online, sorry to say.
While I am the first to admit I definitely do not have picture taking skills, my biz is all about writing. And while it’s something I love to do, and my clients seem to love too, whether I’m writing for a client or my own site, it takes a bit of prep.
Here I will walk you through the basics of setting up a content plan for your site. Those of you who already have a site can use this as a checklist to see if you need to add anything new.
As for those images … I’ll let you in on where I source mine. As I said, this is all about doing what you do best. And if pic taking and writing copy aren’t two of them, hire them out so you can do what you are all about. It’s the key to a successful biz and a happy you.
How to Plan Copy for Your Website
Decide on pages: First off, what pages do you want to have on your site? A good natural beauty site has the basics: home page, about page, ingredient commitment page, and product pages. You may also want a blog on your site.
What you’ll share: What will you share on these pages? A home page should introduce your brand, tell your visitor why they are there, and offer the solution they are looking for. Your about page should tell your readers about you, why you started your brand, interesting facts, a bit about your team if you have one, all in a format that sounds like YOU. Ingredient commitments are pretty straightforward. Use mine if you want and add in your hero ingredients. Product pages, huh? These need to be super enticing and make your customer’s trigger finger twitchy. And if you are an online store, copy and pasting from brand sites is not acceptable.
Get it down: Write it all out on paper or put it in a word or google doc. Read it and read it again. Have someone else read it if you need a fresh set of eyes. If you are happy with it, feel it delivers what your customers are looking for, and feels like it jibes with your brand, go ahead and upload that good stuff onto your site.
Blogs and email: Blogs are so yesterday, right? Wrong! A healthy site blog lets you share new info with your followers and is a place where more personal info can live. Super into drinking chlorella at the moment? Talk about on your blog. Have a unique way to use that new facial serum you created? Tell ‘em all about on your blog.
Guess what? Your blog content also makes great email content. Yes, it’s almost too good to be true. But it is, it’s true! Take a piece from your blog post and use it as an excerpt, along with a fresh intro, as your email that links back to your blog, where your followers can read more, browse around, buy your stuff, you get the drift.
Editorial calendar (yep, you need one!): One rule of thumb I swear by, for myself and my clients, is an editorial calendar. You can come up with one for each week, each month, or each quarter. Heck, you can create one for the whole year if that’s your kinda thing. Don’t worry, you can always go in and switch things around or add to it, but having an ed cal in place is key to consistently delivering new material, sticking with your plan, and eliminating that gut wrenching feeling of having to come up with a new post spur of the moment.
Two things that make my life a ton easier.
Ok, remember it’s all about doing what you do best and supporting others who do what they do best. For me, writing comes easy. Making my site look gorgeous, not so much.
To make the site layout a ton easier, I use Bluchic templates. They are designed for female entrepreneurs, super easy to use, and affordable. There are templates for ecommerce too, so go check them out. If you are wondering, I use Jacqueline here.
Those images I keep referring to? Here’s where I source mine. They look profesh, can be used in a thousand different ways, are totally in sync with my brand, and worth every cent I’ve ever spent.
Hope this info helps you get your site snazzed up. If the whole content process sounds like a mind blower, time sucker, or completely out of your wheelhouse, let me know. It is what I’m all about and I’d love to help you with it too.