Should You Write Your Own Copy or Outsource to a Professional?

You’d think I’d be a bit biased here, right? As a copywriter, it would seem I’d feel hiring a professional would be the best way to get custom copy that works for your brand. But here’s the deal … if you truly want to write your own copy, I know you can do it!

This doesn’t mean a lot of knowledge, practice, and experimenting isn’t necessary to write optimal content for your website. Speaking from the heart is great, but a ton more goes into carefully crafting the perfect words for your brand.

As with any learning curve, there is a solution to figuring this whole writing thing out without losing your mind. And while the business of copywriting is, by nature, a custom process, there are several tactics you can implement to make the whole thing smoother and more efficient.

I’ve tried my best to figure out how to serve those of you who prefer to do the writing yourself or don’t have the budget for a professional copywriter just yet.

I’ve tried my best to figure out how to serve those of you who prefer to do the writing yourself or don’t have the budget for a professional copywriter just yet. So, I’ve taken my experience and know how and bundled it all up in one spot so you can read all about the best ways to hone your voice, make your content SEO friendly and FTC compliant, and come up with templates and formulas that will make writing your copy so much easier.

Take a look at my DIY Copy Help page for answers to your copywriting questions!

Now, maybe you’ve already written your own copy and can’t tell if it’s good or why it’s not getting you more customers. Maybe you simply need a fresh set of (expert) eyes.

That’s why I’ve created the Fresh + Fast Website Copy Audit! I’ll take a peek at what you’ve got going on copy wise, make some suggestions, and deliver your guide on ideas to make your words connect, deliver, and SELL!

Here’s what you get in your Fresh + Fast Website Copy Audit:

  • An expert set of eyes on your current copy
  • A fun questionnaire to help us get to the bottom of what you REALLY want to say + how you want to say it
  • Professional advice on ways to improve your copy, sent to you in a concise format with clear instructions on making it happen
  • A super affordable way to give your content a mini makeover in a short amount of time

Did I mention this is all done via email? Yup! But if you would like to have a quick 30 minute chat on the phone at any point in the process, I’m up for that too.

Fresh + Fast Website Copy Audit is the perfect way to make sure your content aligns with your brand voice, relates with your dream customers, and complies with FDA and FTC guidelines. All for a lot less than you’d spend on custom copy for your entire website.

Liz Thompson