Shop Talk is a series on helping organic beauty professionals get their products into the hands of people who will love them, and share their message with the world.
Know why it’s important for online beauty store to be pretty? Other than the obvi, which is that a pretty shop is more fun to look at than a less attractive site.
Shows effort, yes. But what else?
Ah yeah, we gals and guys who are into beauty love the feel of walking into a pretty little beauty shop. It is not just about the products stocked (thought that is why customers keep coming back!) it’s about the energy, the vibe, the whole package.
I recently wrote a story for EcoSalon on shopping organic brick + mortars in NYC. And most of the comments I received were centered around the gorgeousness of the shops.
Remember, when people shop online there are certain elements they miss out on. They can’t touch, apply, or smell the products. That’s where great descriptions and messaging come in, more on that in a minute. They also don’t get to experience the overall fun factor of physically being in a super cute shop.
The great news? This is so totally fixable. There’s no shortage of web designers out there creating beautiful sites. There are even templates designed just for women biz owners.
Like what you see here? I use Bluchic template Isabelle on OBS and had my header designed by How Sweet Designs. Very affordable and the look conveys exactly what I was going for…fresh + clean with a bit of glitz. If OBS were a store IRL, it would be all white with touches of gold and blushy pink, packed with the best organic beauty and tons of vivid information to help shoppers make their decisions. For reals, it might be a library or book shop since I’m more into the writing aspect, but for the sake of the theme here…
Now back to that messaging we touched on earlier. Sharing your products and message with people who come to your site is key. And it has to be done right. No clue where to begin? Check out these 3 things to keep in mind when crafting product descriptions.
Now you see why a pretty online shop is pretty important. Let me know if I can help. xxoo