Often when I am talking with someone about a beauty products they are using I’ll hear And it’s natural! Ugh, some of my least favorite words.
Because so very often it really is not that natural. Maybe not natural at all. We’ve talked about natural being a less than definitive term. No true definition, super ambiguous, sorta ripe for the greenwashing.
Women want good health. They want to buy healthy products for themselves, their daughters, the rest of their family. But it’s like this – remember the fat free foods phase? Everyone was eating anything marked Fat Free and believing it was good for them, even if it was a cookie or cracker? Ya, that.
Cosmetics are the same deal. If someone slaps all natural on the front of the product, well people are going to think it’s good for them. Lots of people. No questions asked.
Since not everyone wants to memorize or carry around a handy dandy list of ingredients you don’t want to see in your cosmetics, there has to be another way to get healthy products in the hands of consumers. And there is. It’s called trust.
Trustworthy, transparent brands and shops can do this. They can get their truly healthy products in womens’ bathroom cupboards and on top of their vanities. If you have a heavy duty no toxins allowed commitment , let everyone know about it. Put it on your About Us page. Announce it on Twitter (maybe even daily). Instagram it. Slap it underneath your logo. Something along these lines:
We only sell nontoxic products!
We believe in toxin free!
No greenwashers allowed!
Here’s what we put in our products! (linked to a list of healthy natural ingredients)
Here’s what we don’t put in our products! (linked to a list of harmful cosmetics ingredients, use mine if you want it)
Whatever your stalwart stance on safe cosmetics, scream it from the roof top. Tell your followers and encourage them to tell theirs.
And be sure to tell me so I can scream about them too.