What are the most important words on any organic beauty store’s site? Any guesses?
More important than product descriptions. More than expert notations. Possibly even more than product reviews.
Like, complete product ingredient listings. The full meal deal.
Know why? Because it is the only true way to tell what is in a product and if it is safe.
Have you ever been to an online shop and found lots of great looking products, all advertised as clean? But alas, no ingredient listings. You search their About page, their ingredient commitment. Still, the fact that you can’t find out what exactly is in this product you’d really like to push the Buy Now button on is bugging you.
You Google the product to see if you can find the ingredients on another site. C’mon, you know you’ve done it. You spend several more minutes on this product than you feel it warrants. You start to get frustrated because you just want to know what’s. in. the. dang. product.
Right there. That’s a customer’s red flag to click the heck out of your site, away from your shop for good.
People selling safe, nontoxic cosmetics aren’t afraid to tell you what’s in them. Even more, they actually want you to know what they are made of. So they tell you. In the form of complete ingredient listings on every single product page.
For organic beauty shoppers in the know (and make no mistake, the majority are savvy these days) this no listing thing is a deal breaker. An almost sure way to tell if someone is being a little less than honest about the safety of the products they sell.
So do your customers and yourself one huge, big, fat favor. List ingredients on your site. It’s a copy and paste thing that is super important to your business and the faith your potential customers put in you. Have your intern set aside a day to get this done or peel your teenage son out from behind his Xbox for the weekend and pay him to do it. You won’t be sorry.
Image :: timothy muza at Unsplash