So you’ve written up a sweet little post for your blog. It is chock full o’ helpful info and juicy knowledge. You’ve linked to other useful articles, resources, and products. Now all you need to finish this baby up and make it completely irresistible is … the dreaded image.
You’ve heard images are supposed to be highly focused, tell a bit about your post, and entice readers to click, right? And for good reason. The perfect image is not only good looking, it is the lead in to your article. So, why are you having so much trouble getting the hang of this whole picture thing?
Don’t worry. Any blogger who is not a photographer has had image issues. You have to make sure you are using those with a sharable license so you won’t get into any copyright trouble, but also want them to look great and make sense with your posts.
This can be tricky. There have been times when it’s taken me longer to find the appropriate image than it did to write the post. Many times. For a while there I even resorted to creating my own text “images” to avoid the whole hunt. Nasty example can be viewed here.
Bottom line is, if you are taking the time to write a worthwhile post it must be accompanied by a worthwhile image. Anything less is like wearing a brand new, beautiful outfit with old, doggy shoes from high school.
You have a couple of options here. Either use images from royalty free image sites or take your own. And I promise, you definitely do not need to be a pro photog to take great pics. I finally did some investigating prior to launching my latest blog design and it was well worth the time.
Here’s how I take the images I use on my blog. I use two white poster boards for a blank background and to reflect light, and set it up right by a window for natural light. I set up by my back door because all of the windows in my home are paned, and that makes for some funky shots. Natural light always looks so much better than artificial, even on a cloudy day. You can always brighten your image up with a filter. That info coming up next.
What camera am I using? My iPhone. I have a big fancy Nikon and like the pictures my phone takes better for the blog. Plus, it is so much easier to use. Once I have a pic I like, I run it through a filter app. Pic Tap Go is super easy and I think only cost me a few bucks. I use Lights On filter because I like my images bright. You can see that my shot was not very bright before I ran it through the filter app. For quick and simple online editing, try PicMonkey.com.
An important note: We are talking about blog photos. Product shots for online shops should be taken by a professional or ask for high res shots from the brand.
I also use images from free image sites from time to time. My faves are Unsplash.com and Morguefile.com for gorgeous photography that really shouldn’t be free. When going this route be sure you credit the photographer and site you grabbed the pic from at the bottom of your post.
That’s it. Not hard or scary at all. Added bonus is, you can use these pics on your Instagram too. No excuse not to have a picture perfect blog.