Hello, Organic Beauty Pros!
Last week we talked about your lonely little site blog and tips for perking it up with some fresh content. I mentioned shorter posts and hiring a professional to do the writing for you. But there are other ways to make regular blog posting happen too.
If you are someone who has ideas and would like to share them with your followers, but just can’t seem to fit it into your busy schedule, today’s post is for you. I’ll share tips on ways to gather your ideas, get them organized, set up a schedule, and post those babies lightning fast.
1 :: Ideas most often happen on the fly. Free your memory space (in your actual head) up for important stuff, like remembering to record your daughter’s dance class or schedule a coffee date with your bestie, and get those post ideas down somewhere else. I use the Notes app on my phone while I’m out to record ideas and any related links that I may like to write about later. Evernote is another great place to store your thoughts, emails, articles, and post plans.
2 :: An editorial calendar is a super effective way to keep up with regular posting. Did you just groan at the thought of coming up with one of these? Seriously, you will be glad you did. Even if you only plan to posts once a week (which is absolutely fine and don’t let anyone tell you otherwise), an ed calendar will help you plan ahead and stick to your schedule. Put it on your calendar, “Post to Blog” every Wednesday.
3 :: Most blogging platforms have a schedule feature. This means you can write your post anytime that works for you and schedule it to go out first thing Monday morning. Hot stuff!
4 :: If you seem to get stuck in a time suck every time you sit down to write a post, give yourself a limit. Remember, blogs are a more personal space than a site or store. Speak in your own voice and focus on one subject at a time. Tracking your time helps big time her too. I use the Time Tracker feature on Freshbooks to log my writing time. There are other apps that do this too. Or heck, set an old fashioned timer for an hour.
5 :: Guest posts and interviews are interesting ways to share different types of content with your readers. They also free up some of your time because someone else is doing the writing. Obviously, these need to be set up in advance. Come up with a list of brand creators or industry experts you’d like to feature, and ask them if they’d be up for an interview or would like to write a guest post for your blog.
6 :: One of my favorite ways of writing themed content is with blog series. You’ll notice here on OBS I have several. This not only makes it easier for me to organize my post ideas, but helps my readers to find articles they like on a certain subject. For shop owners, things like Product of the Month, What I’m Wearing, or Customer Favorites are sweet ways of sharing opinions while featuring products.
Once you get in the blog flow, ideas, writing, and scheduling will all become easier and faster. Next week we will cover inspo generation for those who want to blog but don’t know what to write about. See you back here then!