InStyle magazine used to be my bible. I’d absorb the pages, letting them dictate my next fashion purchase or beauty look. Swoon over the stars in their dazzling dresses at the best parties. Bookmark stuff I wanted to go back to, rip out pages to take shopping or show my hair stylist, then wait for the next issue to arrive.
Our relationship grew more distant the more I learned about nontoxic beauty. Slowly, over time, I stopped buying the mag so much. I still love the fashion and purchase the special seasonal issues for style inspo, but the beauty stuff just didn’t hold the same appeal for me.
But there is one InStyle issue I grab every single year. The one I used to covet the hardest. And that is the annual Best Beauty Buys issue. A rundown of what the “industry’s top experts” recommend in each category. Sadly, the majority of the picks are not healthy products. I really thought by now InStyle would have realized how many great organic beauty brands are out there and that many women want them.
And I’ll prove it. Let’s take a look at the 20th annual guide, page by page, and I will let you in on which ones are safe (clue: not many) and fill you in on what I’d put on the page, matching item for item with safe products. Love this kinda stuff!
This week, we’ll start at the top: Foundations + Cover-Ups and Cheeks
FOUNDATIONS + COVER-UPS
InStyle lists 10 foundation and cover up choices that they like. None are nontoxic. Boo. There are so many great items in this category that are organic and free from synthetic garbage ingredients. Here are the cream o’ the crop:
BB Cream Yes, you can have a BB cream that is free from toxic ingredients. Lavera BB Cream offers hydration with a natural glow. Perfect for those who don’t like a true foundation or have dry skin.
Foundation Brush W3LL People Basic Foundation Brush is made of synthetic fibers (non-animal) and tapered for ultra light coverage.
Primer Simply the best in facial sunscreen, Suntegrity Sunscreen Face Protection SPF 30 offers UV protection, while it works as a facial moisturizer and makeup primer. Non-greasy and leaves no white tint on skin. Perfection in a bottle.
Mineral Foundation cream compact Kjaer Weis Cream Foundation is the gold standard in mineral foundation. The cream is so light you’d never think it could provide coverage. But it does, like a dream. And the compact it comes in is modern art beauty.
Concealer stick Vapour Organic Beauty Illusionist Concealer is the best I’ve come across for covering dark circles and spots. Seriously.
Tinted Moisturizer Not all of us like foundation. If you fall into this category a tinted moisturizer will become your new bff. And Ilia Beauty Sheer Vivid Tinted Moisturizer SPF 20 is the bomb at light coverage with hydration and an added boost of UV protection.
Liquid Foundation For those who prefer a standard liquid foundation, try Lavera Natural Liquid Foundation. Just short of a being a cream this liquid provides super sheer coverage to hide imperfections and even tone.
Powder Foundation Looking for a great powder foundation? W3LL People Altruist Mineral Foundation is a hit amongst the powder lovers, providing weightless, satiny coverage.
Blemish Treatment Concealer Treat while you cover with Ilia Beauty Vivid Concealer. This lightweight concealer hides blemishes while soothing and calming the skin. Contains arnica, a super natural skin healer.
Powder The best barely there powder in the biz has to be RMS Beauty “Un” Powder. Absolutely translucent, just a touch of this mineral powder banishes shine and perfects the complexion with no white finish.
The mag lists 7 cheek color products, 1 of which happens to be nontoxic and one of my personal faves. The selection includes an “eco-friendly bronzer”. Excitement fades upon realizing it is eco in name only. Tarte Amazonian Clay is a mineral bronzer, but also contains talc, dimethicone (a silicon-based polymer), nylon-12 (a synthetic polymer), polysorbate 20 (a chemical surfactant), and phenoxyethanol(chemical preservative. So, not eco at all. Tarte is a good example of a company with vague enough marketing to lead consumers to believe their products are green, when in reality, not so much.
Cream Blush The idea behind cream blush is that it melts into skin, giving a super natural flush. Thus is just the case with Kjaer Weis Cream Blush. So sheer, go for just a hint of color or layer for more intensity.
Highlighter This is the one InStyle got right with RMS Beauty Living Luminizer. Love, love this beauty staple created by makeup artist to the super models,Rose-Marie Swift. So many uses beyond cheeks. A true must have.
Powder Blush There are many choices of mineral powder blush that are free from unnecessary nasty junk, like dimethicone, synthetic preservatives, and talc. My picks: Alima Pure Satin Matte Blush, W3LL People Purist Mineral Blush, and Kari Gran Mineral Blush.
Blush Brush Alima Pure Blush Brush is super soft, synthetic fiber, and hypo-allergenic.
Bronzer Opt for a cream, RMS Beauty Buriti Bronzer is a beauty aficionado fave, or powder,like W3LL People Bio Bronzer. Get your bronze on with all natural ingredients and no greenwashing.
Next week we’ll cover Eyes, so come back and check it out. Ask questions if you have ’em!