How to Format Your Blog Posts

Writing new blog posts is often one of the last things to get done. You know it’s important to deliver content and maintain a connection with your audience, but this task seems to drop to the bottom of the priority list.

While fresh, multi-weekly posts used to be blogging de rigueur, this is no longer the case. Evergreen posts (content that is always relevant) have become more popular. Not only does this make blogging easier but eliminates the need to produce 3-5 posts each week.

Whether you are writing evergreens or sticking with the regular method of posting, it’s important to come up with a standard blog post format. This keeps your blog cohesive with your brand and makes blogging a snap.

You may have a few different types of post formats to suit the different types of posts you write. For example, you could have one for product reviews, another for ingredient highlights, and another for how-to posts. As you write and research your post, insert info and links into the appropriate area of the template so they are there when you are ready to write that section.

If this sounds like another huge item for your to do list, never fear. I’ll show you how to come up with your own blog post formats and exactly how to use them to ensure your posts are on brand, super engaging, and ultra clickable.

Formatting Blog Posts

How to Create Your Own Blog Post Format

Think of your blog post format as an outline. Yes, similar to those from high school English class. Only streamlined and less stodgy.

blog post format

I like to write my posts in a Word doc (see screenshot above of the outline for this post), so I’ll copy and paste the format into the doc before I get started. Then I simply drop in the links, keywords, and info bites into the appropriate section. Once I’m ready to start writing, everything I need is right there.

Let’s go!

Headline: Let’s start at the top. Whether you prefer to write your blog post headline first, after you’ve got the intro nailed down, or once you’ve finished the entire post, a good headline is key to attracting readers. I select the keywords I’m using for the post, come up with a few headlines, and run them through Coschedule headline analyzer.

Intro: This doesn’t have to be long, even two decent paragraphs will do. People skim when reading online and can’t wait to get to the good stuff. Use your intro to insert keywords and entice your visitors to read on.

Subheadline: Not using these? They are super important as they help readers zero in on the meat of the article. The subhead can be the same as the post title or a variation.

Body: This is where you put the good stuff … the info your visitors are on your blog to read. Make this section super readable by highlighting important terms and phrases, laying the information out in a numbered list, or creating sections with short headlines. Tip: If your head or sub head includes a number (5 Best Ways to Use Facial Oils) be sure you list your info in a numbered format.

Conclusion: A conclusion wraps up the post and doesn’t leave your reader hanging. It should be short and sweet, 2-4 sentences will do. For me, this is the toughest part of an article to write. It can be hard to come up with a few more lines of content that haven’t already been said and don’t sound bland. There are times that I skip a conclusion. Listicles often seem to be fine without. But generally, you should get used to writing an ending for your posts. Hint: This is the perfect place to tout your product or service, offer your reader a freebie, or include a signup link for your list.

Images: Now to gather the images you’ll use in your post. This is as important as the writing itself. Think of the top image as selling your post by drawing attention and creating a connection with your reader. Say you are writing a post on the best red lipstick to wear for summer. What image would you expect to see on an article like this? It needs to have a summery feel (no girls in winter coats, scarves, etc.) and a decent set of red lips.

The top image can double as your subhead image. Switch it up by adding text (Canva makes this a snap), which also make the image Pin-able. When writing a product round-up I also like to include product images.

That’s it! Not so difficult and it will save you time. Simply come up with a format for each of the most common blog posts you write, insert your information, and you are off and running. A good format makes the writing process feel smoother and keeps me on track.

To get you started, I’ve created a blog post format for you to download. Go ahead and get that baby here!

Image via Twigy Posts

Liz Thompson