If there’s one thing most small business owners feel a little apprehensive about, it’s discussing how they price their products and services. There are some things that we don’t like to divulge, some things that simply don’t need divulging, and reasons for the way we come up with what our stuff costs.
Obviously, if you are in business you are doing it to make a buck. Sure, you can support things you love and passion for your biz is super beneficial. But we all need money and everyone wants to be successful.
I once read somewhere that it’s important to think about making money and spending money in terms of supporting the spirit of economy. You spend, it helps someone out, it circulates around in the universe, and eventually comes back to you. This may be a more cosmic way of considering spending, but it has its merits.
What You Get for That Copywriting Rate
In this post, I’d like to cover dollars spent on copywriting. Let me start by saying, I know that copywriting rates can come with a bit of sticker shock sometimes. Budget varies from client to client. Some don’t bat an eye when I send a proposal, some turn me down flat, and others like to negotiate.
While I don’t feel that someone with a smaller budget deserves a lesser rate than someone with a bigger biz, I am able to come up with a different approach to solving their copy needs.
Now, if a client wants an idea of what a project would look like two or three different ways, I’m happy to give them two or three different bids. But by now, after 13 years of offering copywriting services to natural beauty and wellness biz owners, I know what it will take to get the job done.
It’s important to know, when you are looking to hire a freelance copywriter, what you are getting for your bucks. Yes, there are beauty bloggers willing to write blog posts for a minimal amount of money or maybe even for free if you give them a byline, otherwise known as the guest post.
And some business owners love to use guest posts. But here’s what you need to know about that. One, a guest blogger will use their own voice and you will likely have to modify a bit of the content to suit your taste and brand. Two, guest posts are simply a way to add to your blog for little to no bucks.
You certainly wouldn’t use a guest blogger to write your product descriptions, marketing copy, web pages, e book, customer downloadables, and so on. That’s where a copywriter comes in.
A copywriter’s job is more than simply writing copy.
A copywriter’s job is more than simply writing copy. Sure, when you hire a copywriter you get 100% fresh copy that is tailor made to your brand. But we also spend a significant amount of time developing your brand voice and getting to know your brand or line. This is a big deal because the more your copy sounds like you, the more cohesive your entire platform and the easier it is for your dream customers to recognize and relate to you. In other words, you are attracting and cashing in like mad.
Think of it this way. You buy stock photography for your blog, maybe, but would you use stock photos for your cosmetics line? Didn’t think so! You can get copy-and-paste format help with writing but what you really want is carefully crafted, just-for-you, super fresh, hot-off-the-press words. In other words, copy that was created for YOUR brand alone. And here’s why. It’s not just about avoiding some good ol’ Google duplicate content unfollows, it’s about supporting your brand in its truest form.
So, the next time you get a bid from a freelance copywriter and think “Whoa, that much to write up some product descriptions?”, consider that a quality CW will spend a decent chunk of time researching your brand, crafting and honing your brand voice, checking out your products, researching SEO, and dreaming up words just for you before their fingers even touch the keyboard.
Want to know what sizzling hot copy for your brand would cost? Get in touch with your questions or request a Free Discovery Session with me!