WRITING

Why Doing What You Do Best is Key to Success (Plus, Help With Your Content Plan)

Why Doing What You Do Best is Key to Success (Plus, Help With Your Content Plan)

It’s so easy to start an online business these days. Got a domain, some hosting, and a business name … you are off and running.

It may be a cinch to get all of that stuff but where do you go from there? Your website won’t create itself, sadly. It needs two things. Words and pictures.

Yep, content and images are the crux of a good looking, customer attracting, audience pleasing site. Sounds simple enough, right?

Anyone who has been in those shoes knows otherwise. Unless you have serious photog skills (and if you do, yay you!) then you will have to find a source for those pretty images that align with your brand.  And even those of you who love to write need a solid content plan. Journal style writing isn’t going to cut it online, sorry to say.

While I am the first to admit I definitely do not have picture taking skills, my biz is all about writing. And while it’s something I love to do, and my clients seem to love too, whether I’m writing for a client or my own site, it takes a bit of prep.

Here I will walk you through the basics of setting up a content plan for your site. Those of you who already have a site can use this as a checklist to see if you need to add anything new.

As for those images … I’ll let you in on where I source mine. As I said, this is all about doing what you do best. And if pic taking and writing copy aren’t two of them, hire them out so you can do what you are all about. It’s the key to a successful biz and a happy you.

 

How to Plan Copy for Your Website-2

How to Plan Copy for Your Website

Decide on pages: First off, what pages do you want to have on your site? A good natural beauty site has the basics: home page, about page, ingredient commitment page, and product pages. You may also want a blog on your site.

What you’ll share: What will you share on these pages? A home page should introduce your brand, tell your visitor why they are there, and offer the solution they are looking for. Your about page should tell your readers about you, why you started your brand, interesting facts, a bit about your team if you have one, all in a format that sounds like YOU. Ingredient commitments are pretty straightforward. Use mine if you want and add in your hero ingredients. Product pages, huh? These need to be super enticing and make your customer’s trigger finger twitchy. And if you are an online store, copy and pasting from brand sites is not acceptable.

Get it down: Write it all out on paper or put it in a word or google doc. Read it and read it again. Have someone else read it if you need a fresh set of eyes. If you are happy with it, feel it delivers what your customers are looking for, and feels like it jibes with your brand, go ahead and upload that good stuff onto your site.

Blogs and email: Blogs are so yesterday, right? Wrong! A healthy site blog lets you share new info with your followers and is a place where more personal info can live. Super into drinking chlorella at the moment? Talk about on your blog. Have a unique way to use that new facial serum you created? Tell ‘em all about on your blog.

Guess what? Your blog content also makes great email content. Yes, it’s almost too good to be true. But it is, it’s true! Take a piece from your blog post and use it as an excerpt, along with a fresh intro, as your email that links back to your blog, where your followers can read more, browse around, buy your stuff, you get the drift.

Editorial calendar (yep, you need one!): One rule of thumb I swear by, for myself and my clients, is an editorial calendar. You can come up with one for each week, each month, or each quarter. Heck, you can create one for the whole year if that’s your kinda thing. Don’t worry, you can always go in and switch things around or add to it, but having an ed cal in place is key to consistently delivering new material, sticking with your plan, and eliminating that gut wrenching feeling of having to come up with a new post spur of the moment.

Two things that make my life a ton easier.

Ok, remember it’s all about doing what you do best and supporting others who do what they do best. For me, writing comes easy. Making my site look gorgeous, not so much.

To make the site layout a ton easier, I use Bluchic templates. They are designed for female entrepreneurs, super easy to use, and affordable. There are templates for ecommerce too, so go check them out. If you are wondering, I use Jacqueline here.

Those images I keep referring to? Here’s where I source mine. They look profesh, can be used in a thousand different ways, are totally in sync with my brand, and worth every cent I’ve ever spent.

Hope this info helps you get your site snazzed up. If the whole content process sounds like a mind blower, time sucker, or completely out of your wheelhouse, let me know. It is what I’m all about and I’d love to help you with it too.

OBS is 10!

Pineapples at Unsplash

Yep, I started this little blog a decade ago. Since then, my business has definitely evolved. And my blog design along with it, thankfully. Just for chuckles, check out the OBS original home page, below.

OriginalHomepageSmall

Ouch, right?!

Way back when it all began I had a preschooler and a kindergartener, and would spend any time they were sleeping researching this whole toxins in beauty products thing. In March of 2006, after spending a good 6 months reading and asking and emailing, I decided to start a blog sharing this knowledge with others. The plan was to eventually open an online store selling my favorites.

But the writing bug soon took over and before I knew it organic beauty professionals were asking me to write for them. I may spend most of my time now writing for other businesses and websites, but I am still just as passionate about the organic beauty/heath + wellness movement.

Not only have I and my blog changed, but the organic beauty scene has changed big time too. Back when I was starting out, researching my brains out and scouring the web for organic brands that were actually walking the talk and not just utilizing good marketing skills, naturals were different. Sure, there were those that have always been both high performance and safe at the same time (Lavera, Primavera, Dr. Hauschka, I’m lookin’ at you), but many were sloopy, sticky, stinky concoctions I did not enjoy using.

I think these days women are looking for products that act, look, feel, and sometimes even smell like conventional products. I know I am. Lucky for us that is happening. Today we have a huge selection of nontoxic products and brands to choose from. Truly safe, high quality, act like you want them to, beauties.

We are fortunate. There is nothing standing in our way of looking and feeling great while making healthy choices. I’m so happy to have been a part of the organic beauty movement over these past 10 years and want to give a huge shout out to my sisters and bros in the organic beauty game too. All of the amazing bloggers, editors, online shop owners, brand creators, and PR peeps who’ve lent their time and products to my journey…a big smooch to you. Couldn’t have done it without you!

If you’d like to talk about my writing services, please get in touch via my contact page. For organic beauty info, hit up the Resources tab. The Shop page will get you started on some beauty products I’ve picked out from one of my fave shops. Or dive into the posts to see what’s going on in my green beauty world.

As always, thanks for reading and come back soon!

Top image by Pineapples at Unsplash.com has absolutely nothing to do with OBS turning 10. I just love pineapples and beaches:)

The Heck With Balance! Are You Doing What You Want to Do?

The Heck With Balance! Are You Doing What You Want to Do?

Have you read Fire Starter Sessions by Danielle LaPorte yet? Well, she just ran a free audio course that wrapped on Monday, and it was as inspirational as anticipated. So much feel good, juicy dreams, get ‘er done info! It’ll make you feel like canning everything you hate and hitting those big dreams of yours hard.

The one shining memento I came away from the course with was this…Do what feels right to you. The heck with expectations and balance. Feel free to mix things up, take the less beaten path, do what you wanna do.

This way of thinking helps me big time. I tend to do the things that I feel need to get done first. Like the work you don’t love but feel obligated to do. You know what I’m talking about. For real, what would happen if we all did the things we love? The things that feel right?

Obviously, we have to pay the bills and this means some stuff we aren’t absolutely head over heels for. But how many of your daily tasks could have waited a day or two to get done? Or maybe never need get done at all?

Let’s say you have deadlines or meetings one day. These would fall into the “must get done” pile. Then there are the items you feel are necessary for a balanced existence, like returning those phone calls or sorting your sock drawer. Those babies fall into the “don’t really need to get done” pile. No one is going to get stood up or fired if your gym socks are mixed with you dress socks.

Next is that list of what you’d really like to do. One day. Some day. The stuff that lights your fire and makes you feel instantly energized. What if you did some of that every day? Or at least most days? Feels like freedom, right?

So I’m doing a little experiment. I have a day where no assignments are due and no appointments are on the calendar. Of course, there are articles I could be working on and inboxes I could be sorting through and files I could be organizing. But not today.

Today I am dedicating to writing. For me. My blog and other creative projects I’m working on. Stuff I usually do once my “real” work is done. It feels super indulgent and exciting.

What do you think? Does this idea feel liberating to you? Or like a disaster in the making? I’d love to know!

Image :: Lea Dubedout at Unsplash.com