One thing that is universal in the beauty industry right now? Concern over Federal Trade Commission (FTC) regulations. Big name companies like Goop coming under fire for misleading advertising has been a wake up call for small businesses and large retailers. Do you know how to write your own copy and make sure it meets […]
Branding. It’s all about creating a cohesive and memorable experience for your followers. Know what is one of the most important elements in any brand? Your words. Yep, they should be as consistent as your brand colors, fonts, and images. Today I’m sharing my formula to teach you how to write copy for your brand […]
The holidays are here and people are shopping. This is great news for product creators and retailers, and those of you who operate online businesses shouldn’t be afraid to share your wonderful products with the rest of us. And a big part of that sharing is email marketing. We all want to buy the perfect […]
