TOOLS + RESOURCES

Shop Talk :: Trust + Transparency

Organic Beauty Shopping Trust + Transparency

Often when I am talking with someone about a beauty products they are using I’ll hear And it’s natural! Ugh, some of my least favorite words.

Why?

Because so very often it really is not that natural. Maybe not natural at all. We’ve talked about natural being a less than definitive term. No true definition, super ambiguous, sorta ripe for the greenwashing.

Women want good health. They want to buy healthy products for themselves, their daughters, the rest of their family. But it’s like this – remember the fat free foods phase? Everyone was eating anything marked Fat Free and believing it was good for them, even if it was a cookie or cracker? Ya, that.

Cosmetics are the same deal. If someone slaps all natural on the front of the product, well people are going to think it’s good for them. Lots of people. No questions asked.

Since not everyone wants to memorize or carry around a handy dandy list of ingredients you don’t want to see in your cosmetics, there has to be another way to get healthy products in the hands of consumers. And there is. It’s called trust.

Trustworthy, transparent brands and shops can do this. They can get their truly healthy products in womens’ bathroom cupboards and on top of their vanities. If you have a heavy duty no toxins allowed commitment , let everyone know about it. Put it on your About Us page. Announce it on Twitter (maybe even daily). Instagram it. Slap it underneath your logo. Something along these lines:

We only sell nontoxic products!

We believe in toxin free!

No greenwashers allowed!

Here’s what we put in our products! (linked to a list of healthy natural ingredients)

Here’s what we don’t put in our products! (linked to a list of harmful cosmetics ingredients, use mine if you want it)

Whatever your stalwart stance on safe cosmetics, scream it from the roof top. Tell your followers and encourage them to tell theirs.

And be sure to tell me so I can scream about them too.

Shop Talk :: Rekindling Your Passion

Blogger Biz Rekindling Your Passion

I’m the first to say that this is my dream job. Maybe not my dream salary (yet) but definitely love setting my own hours, working from home (often in my pjs or workout clothes), and getting to know other kindred spirits. And, not lastly, writing.

I’ve always loved to write and adore that it is the crux of my daily work. Still, sometimes it can be difficult to ignite that fire that got you blogging in the first place. Most of us started out in this biz because we felt passionate about something and wanted to share that interest with others.

So what happens when you just aren’t feeling it?

Here’s my go to fire igniter: READ.

That’s right, read other people’s stuff. Blogs, magazines, books, newspapers. Read what you like, written by people you like. Read stuff in your niche and on subjects completely different from what you write. Read controversial and subversive writings. Read sweet and fluffy pieces. Just get started reading somewhere and you will be surprised how inspired you become. Betcha you’ll be jumping up to jot down hot ideas before you’re even finished.

If you are having trouble getting anything fresh in print, or just can’t seem to get yourself to sit down at the computer, maybe you need to take a day (or even an hour) and read. It’ll getcha going. Promise.

*Image by Christopher at Flickr.com, cc