Shop Talk is a new series I’m starting here on OBS. It’s geared toward the organic beauty professional – shop owners, larger web sites, brand creators… But anyone is welcome to join in the conversation.
We’ll be covering things like what consumers love/hate in organic beauty, ways to connect with your audience, how to make your shop or site the best it can be, content ideas, and more. Whether you are an organic beauty pro or not, I’d love to have your input on this. Feel free to contribute to the comments or contact me with ideas or questions.
So, here we go with the first official Shop Talk post. Today we are covering samples, why shoppers love them, and why shop owners should love them too.
Why Shoppers Love Organic Beauty Samples (and Shop Owners Should Too)
This may seem obvious at first glance…because everyone wants to try stuff for free or almost free, duh. But there truly is more to the whole organic beauty sample game than just getting to try something out for free.
Remember when, in your pre-organics days, you’d walk through the department store beauty section and score some high end samples? You’d take those suckers home, feeling like you’d just won the mini lottery, and commence to using them like a fiend. Or was that just me? C’mon, you know you did it too.
You’d feel like it had miraculously turned your skin into someone else’s and you simply had. to. have. more. So you’d hop your sweet little buns back out to the mall for a bigger score. This time, on you.
In short, you bought the dang products, didn’t you?
Me too. Even if they didn’t work for the long term. You bought them because you got to try them out. You bonded with them. A connection was made.
Sure not all products are a match made in heaven. Plenty of them get pitched and never again see the light of day. But some blossom into a full on love connection.
Samples are even more important with organic beauty products than conventional. And that is because not everyone is sold on the fact that clean beauty products can behave themselves the same way the department store brands do. We know they do, but some people are still skeptical. Another reason, lack of experience. Most people simply have not tried as many organic beauty products as they have conventional.
Let’s think about this organic beauty samples thing in terms of food. Say, almond milk. When almond milk started to become popular you may have wanted to try it, but maybe not enough to buy an entire carton. What if you didn’t like it? What if it sat in your fridge and no one drank it? What if it was downright gross? And did you really want to be someone who drank almond milk, anyway?
Then one day as you strolled through your favorite Target, there was a sample of almond milk. You tried it. You weren’t that into it. You didn’t buy it.
The next week there is yet another sample of almond milk. Been down that road before, you are thinking. But this time it’s different. This time they are offering vanilla almond milk. Hmmm. You try it. You love it. You buy it every week because you just can’t get enough. You put it on your cereal, in your coffee, use it to make smoothies. How did you ever live without your precious almond milk? The rest is history.
Would you ever have considered buying the vanilla almond milk without a sample? Probably not. Target got the sample of vanilla almond milk in your hand and you weren’t so scared of it because they’d already introduced you to the regular almond milk the week before.
Green beauty shoppers are at you store, so they are already interested in green beauty. You just have to help them find the stuff that is right for them.
Samples are a super helpful way of getting organic beauty products into the hands of buyers. They may not love each and every sample, but it is introducing them to different products and brands. They are interested in investigating further. A connection has been made.
Whether you offer standard samples with each purchase, give options, or make sample sizes available for purchase, this is a valuable way of helping consumers find products they like and getting your items on their radar.
Time to up your samples game.