It’s crazy how many brand owners want one thing but do another when it comes to copy. You can’t imagine how often I get customer inquiries who want to hire me as a copywriter because of the way I write here or want to craft a new brand voice. But then after they receive my […]
Wow, that’s a bit harsh, I know. But there are certain things your high school English teacher taught you that may be holding you back where online writing is concerned. Yes, it still pains me a bit every time I start a sentence with “and” or “but” or “I”, but here’s the deal. Writing online […]
Ok, ok. Writing copy isn’t always a breeze. I know that and I’m not trying to lead you astray, here. But there are certain tools and resources that will make the process a whole lot easier. Having these in place before you start writing copy for website, marketing materials, emails, and social media will help […]
