Shop Talk is a series on helping organic beauty professionals get their products into the hands of people who will love them, and share their message with the world. I look at organic beauty websites. Like, a lot. Not only because I am way into organic beauty, which I am, but because I write about […] Read more…
Shop Talk is a series on helping organic beauty professionals get their products into the hands of people who will love them, and share their message with the world. Know why it’s important for online beauty store to be pretty? Other than the obvi, which is that a pretty shop is more fun to look […] Read more…
I’ve seen a few articles lately and fielded some questions on the whole chemical free cosmetics labeling issue. Following is my opinion on the subject. Feel free to love or hate. Some green beauty experts feel labeling a cosmetic as “chemical free” is misleading because all ingredients, natural or synthetic, are chemicals. Oh gosh. This […] Read more…
Shop Talk is a series on helping organic beauty professionals get their products into the hands of people who will love them, and share their message with the world. You neeeed vibe word flow. Know why? It’s how you sell your stuff. If you were a blogger or shop owner around 6- 10 years ago, […] Read more…
So you’ve got yourself a blog. You have been doing a fair job of updating it regularly. You’ve set aside a day/night/wee hour of the morning each week to write up a post. And now you are blank. If you’ve ever wondered What the heck am I going to put up on the blog this […] Read more…
Have some free time this weekend? Feel like doing some reading/learning? Boy, do I have stuff you are going to love! Do you love to read as much as I do? If I could figure out how to make a living off of reading or taking online courses…life made. Since I have not yet figured […] Read more…
A couple weeks ago in Shop Talk we covered why complete ingredient listings are the most important words on any decent organic beauty shop’s site. Finding out exactly what is in a product is the only way to truly know if it is safe before you buy. You know how you’ll go to an online shop […] Read more…
So you’ve written up a sweet little post for your blog. It is chock full o’ helpful info and juicy knowledge. You’ve linked to other useful articles, resources, and products. Now all you need to finish this baby up and make it completely irresistible is … the dreaded image. You’ve heard images are supposed to […] Read more…
What are the most important words on any organic beauty store’s site? Any guesses? More important than product descriptions. More than expert notations. Possibly even more than product reviews. Ingredient listings. Like, complete product ingredient listings. The full meal deal. Know why? Because it is the only true way to tell what is in a […] Read more…
Hello, Organic Beauty Pros! Last week we talked about your lonely little site blog and tips for perking it up with some fresh content. I mentioned shorter posts and hiring a professional to do the writing for you. But there are other ways to make regular blog posting happen too. If you are someone who […] Read more…