BLOGGING

Is Fresh Copy On Your New Year’s Resolution List?


Is Fresh Copy On Your New Year's Resolution List?

I’ve had my nose so buried in client work lately and getting things tied up for the end of the year, that I almost forgot I have a blog of my own! I didn’t really forget about it but, as you online biz owners can probably relate, my own blog often gets the least of my attention.

It’s still here, I promise, and I am currently booking for next year. If you are a natural beauty brand or retailer and fresh copy for your site is on your list of New Year’s resolutions, let’s get you penciled in and start setting up a plan for your project.

Not sure exactly what your project looks like or if you need help at all? We can set up a Free Discovery Session for your site and see what may need to be brushed up.

Some things that you may need help with in the copy department:

FTC compliance — Did you know FTC advertising regulations apply to your product descriptions, information pages, ebooks, etc? You can learn more about FTC regulations and how to comply here, or feel free to shoot me a message for more info.

Product descriptions — You retailers aren’t using the brand description on your site, are you? And you product creators, do your descriptions share the full experience? If not, it’s time to get some super juicy product descriptions rolling on your site.

Standard Pages — Did you know this is one of the first places your visitors go when they get to your site? Whether you have decent About and Commitment pages that need a brush up, or haven’t gotten around to those yet, I can help. For now, feel free to use my Ingredients to Avoid page. All I ask is that you give me credit with a link back to my site.

Let’s get one thing checked off your to do list for next year and set up a time to talk more about your copy needs. Send me a message to get things started.

 

Image via Haute Stock Photography

Your Cosmetic Ingredients to Avoid Page…Free

Cosmetic Ingredients to Avoid Downloadable

Hey, it’s hump day. How about some free stuff for your site, blog, or online shop?

The most requested item I get when starting a copywriting project with a new client is a new or refreshed ingredients to avoid page. A comprehensive list of harmful cosmetic ingredients is not only a great source of info for your readers and customers, but totally spells out your commitment to safety.

Yes, I know. These lists can be tedious to come up with. That’s why I am giving you mine. Yep, grab it today and copy/paste that sucker into your site, blog, or online store. Easy and oh so worth it.

Get your free Cosmetic Ingredients to Avoid downloadable

Want a customized page? I can get you one of those too. Contact me for deets on creating just-for-you copy.

Now that that sticky little item is checked off your list, go have yourself a great day!

OBS is 10!

Pineapples at Unsplash

Yep, I started this little blog a decade ago. Since then, my business has definitely evolved. And my blog design along with it, thankfully. Just for chuckles, check out the OBS original home page, below.

OriginalHomepageSmall

Ouch, right?!

Way back when it all began I had a preschooler and a kindergartener, and would spend any time they were sleeping researching this whole toxins in beauty products thing. In March of 2006, after spending a good 6 months reading and asking and emailing, I decided to start a blog sharing this knowledge with others. The plan was to eventually open an online store selling my favorites.

But the writing bug soon took over and before I knew it organic beauty professionals were asking me to write for them. I may spend most of my time now writing for other businesses and websites, but I am still just as passionate about the organic beauty/heath + wellness movement.

Not only have I and my blog changed, but the organic beauty scene has changed big time too. Back when I was starting out, researching my brains out and scouring the web for organic brands that were actually walking the talk and not just utilizing good marketing skills, naturals were different. Sure, there were those that have always been both high performance and safe at the same time (Lavera, Primavera, Dr. Hauschka, I’m lookin’ at you), but many were sloopy, sticky, stinky concoctions I did not enjoy using.

I think these days women are looking for products that act, look, feel, and sometimes even smell like conventional products. I know I am. Lucky for us that is happening. Today we have a huge selection of nontoxic products and brands to choose from. Truly safe, high quality, act like you want them to, beauties.

We are fortunate. There is nothing standing in our way of looking and feeling great while making healthy choices. I’m so happy to have been a part of the organic beauty movement over these past 10 years and want to give a huge shout out to my sisters and bros in the organic beauty game too. All of the amazing bloggers, editors, online shop owners, brand creators, and PR peeps who’ve lent their time and products to my journey…a big smooch to you. Couldn’t have done it without you!

If you’d like to talk about my writing services, please get in touch via my contact page. For organic beauty info, hit up the Resources tab. The Shop page will get you started on some beauty products I’ve picked out from one of my fave shops. Or dive into the posts to see what’s going on in my green beauty world.

As always, thanks for reading and come back soon!

Top image by Pineapples at Unsplash.com has absolutely nothing to do with OBS turning 10. I just love pineapples and beaches:)

The Heck With Balance! Are You Doing What You Want to Do?

The Heck With Balance! Are You Doing What You Want to Do?

Have you read Fire Starter Sessions by Danielle LaPorte yet? Well, she just ran a free audio course that wrapped on Monday, and it was as inspirational as anticipated. So much feel good, juicy dreams, get ‘er done info! It’ll make you feel like canning everything you hate and hitting those big dreams of yours hard.

The one shining memento I came away from the course with was this…Do what feels right to you. The heck with expectations and balance. Feel free to mix things up, take the less beaten path, do what you wanna do.

This way of thinking helps me big time. I tend to do the things that I feel need to get done first. Like the work you don’t love but feel obligated to do. You know what I’m talking about. For real, what would happen if we all did the things we love? The things that feel right?

Obviously, we have to pay the bills and this means some stuff we aren’t absolutely head over heels for. But how many of your daily tasks could have waited a day or two to get done? Or maybe never need get done at all?

Let’s say you have deadlines or meetings one day. These would fall into the “must get done” pile. Then there are the items you feel are necessary for a balanced existence, like returning those phone calls or sorting your sock drawer. Those babies fall into the “don’t really need to get done” pile. No one is going to get stood up or fired if your gym socks are mixed with you dress socks.

Next is that list of what you’d really like to do. One day. Some day. The stuff that lights your fire and makes you feel instantly energized. What if you did some of that every day? Or at least most days? Feels like freedom, right?

So I’m doing a little experiment. I have a day where no assignments are due and no appointments are on the calendar. Of course, there are articles I could be working on and inboxes I could be sorting through and files I could be organizing. But not today.

Today I am dedicating to writing. For me. My blog and other creative projects I’m working on. Stuff I usually do once my “real” work is done. It feels super indulgent and exciting.

What do you think? Does this idea feel liberating to you? Or like a disaster in the making? I’d love to know!

Image :: Lea Dubedout at Unsplash.com

Shop Talk :: When Your Creativity Gives You Lemons…

Shop Talk :: When Your Creativity Gives You Lemons…

So you’ve got yourself a blog. You have been doing a fair job of updating it regularly. You’ve set aside a day/night/wee hour of the morning each week to write up a post. And now you are blank.

If you’ve ever wondered What the heck am I going to put up on the blog this week?, first; you are not alone, second; you have options.

Yes, all of us dry up on creativity at some point. Even those who appear to have creative mojo dripping from their pores. You have two options here. Either get your juices pumping which, yes, takes energy and often time. May I suggest a run, shower, quick nap on the couch?

Or you can fake it. This is the easy way out, but it can also be a thing of beauty.

The following is a list of post ideas for any organic beauty or wellness blog. These are fast and easy to come up with, will help you out in a pinch, and fun for your readers too. You’ll be slinging these babies out like hotcakes and having a great time doing it. I’m calling it…

Blog Post 911

Product post :: Product reviews can get old. Not only for you, but for your readers. Rather than writing up 300+ words on what is so great about your latest addition, try a sentence or two on a handful of similar use products, seasonal items, or those you are simply loving right now. A pretty pic never hurts either and can even do most of the talking for you.

Wishlist post :: You know you have one. Don’t we all? That running list in your iPhone, notebook, head of pretties you are dying to get your hands on? Share them with your readers and encourage them to do the same in the comments. Have a shop? Put up items you’d like to try and match them up with similar “until I get to this” items you carry.

Who Do You Love post :: The super model, actress, writer, painter, product creator, blogger that you admire so much? Tell others about her. Share her with your world. Your followers like to know what you like and your crush may even take note. Nothing like a little reciprocal love.

How To post :: Do your readers ask you certain questions again and again? Friends and acquaintances always wondering what lip gloss or scent you are wearing? Tell them, already! As in “I always get asked…”. A good ol’ how to post is always a hit, too.

How They post :: I have heard so many women comment on the JLo Glow. I always thought Luminizer, duh. Well, let them know! How did Salma get that winged out liner on that Allure cover? How does Gwen get her red lipstick to stay put? Have the answer? Enquiring minds want to know.

Each of these can be whipped out in an hour or less. Promise.

Did this help? If you’d like to read more blog post ideas or have other questions on content for your site or blog, let me know.

Shop Talk :: Image Improvement

Shop Talk :: Image Bonanza

So you’ve written up a sweet little post for your blog. It is chock full o’ helpful info and juicy knowledge. You’ve linked to other useful articles, resources, and products. Now all you need to finish this baby up and make it completely irresistible is … the dreaded image.

You’ve heard images are supposed to be highly focused, tell a bit about your post, and entice readers to click, right? And for good reason. The perfect image is not only good looking, it is the lead in to your article. So, why are you having so much trouble getting the hang of this whole picture thing?

Don’t worry. Any blogger who is not a photographer has had image issues. You have to make sure you are using those with a sharable license so you won’t get into any copyright trouble, but also want them to look great and make sense with your posts.

This can be tricky. There have been times when it’s taken me longer to find the appropriate image than it did to write the post. Many times. For a while there I even resorted to creating my own text “images” to avoid the whole hunt. Nasty example can be viewed here.

Bottom line is, if you are taking the time to write a worthwhile post it must be accompanied by a worthwhile image. Anything less is like wearing a brand new, beautiful outfit with old, doggy shoes from high school.

You have a couple of options here. Either use images from royalty free image sites or take your own. And I promise, you definitely do not need to be a pro photog to take great pics. I finally did some investigating prior to launching my latest blog design and it was well worth the time.

ImageSetUp

Here’s how I take the images I use on my blog. I use two white poster boards for a blank background and to reflect light, and set it up right by a window for natural light. I set up by my back door because all of the windows in my home are paned, and that makes for some funky shots. Natural light always looks so much better than artificial, even on a cloudy day. You can always brighten your image up with a filter. That info coming up next.

GoldStuffOriginal

What camera am I using? My iPhone. I have a big fancy Nikon and like the pictures my phone takes better for the blog. Plus, it is so much easier to use. Once I have a pic I like, I run it through a filter app. Pic Tap Go is super easy and I think only cost me a few bucks. I use Lights On filter because I like my images bright. You can see that my shot was not very bright before I ran it through the filter app. For quick and simple online editing, try PicMonkey.com.

An important note: We are talking about blog photos. Product shots for online shops should be taken by a professional or ask for high res shots from the brand.

I also use images from free image sites from time to time. My faves are Unsplash.com and Morguefile.com for gorgeous photography that really shouldn’t be free. When going this route be sure you credit the photographer and site you grabbed the pic from at the bottom of your post.

That’s it. Not hard or scary at all. Added bonus is, you can use these pics on your Instagram too. No excuse not to have a picture perfect blog.

Seasonal Inspo :: Time for a Makeover

Seasonal Makeover

Change of season can mean it’s time for…

a MAKEOVER!

Don’tcha feel the need for change when transitioning from summer to fall? It may be as simple as a new pair of shoes or switching your nail polish. I’ve also been feeling some bangs and have some cute ones pinned if you feel like taking a look. We shall see about that.

I’m also fixing up a few things around my house, which I always love to do. If you are ever in need of some hot home inspo take a look at one of my fave interiors gals, Amber Lewis. This girl has mad style and a get ‘er done ‘tude.

Am working on another surprise unveiling. I know, hate it when a blogger leads me on like that. Here’s a sneak peek. Promise I’ll let you in on it super soon.

How are you keeping it fresh for fall? Share your ideas so we can copy!

Shop Talk :: Rekindling Your Passion

Blogger Biz Rekindling Your Passion

I’m the first to say that this is my dream job. Maybe not my dream salary (yet) but definitely love setting my own hours, working from home (often in my pjs or workout clothes), and getting to know other kindred spirits. And, not lastly, writing.

I’ve always loved to write and adore that it is the crux of my daily work. Still, sometimes it can be difficult to ignite that fire that got you blogging in the first place. Most of us started out in this biz because we felt passionate about something and wanted to share that interest with others.

So what happens when you just aren’t feeling it?

Here’s my go to fire igniter: READ.

That’s right, read other people’s stuff. Blogs, magazines, books, newspapers. Read what you like, written by people you like. Read stuff in your niche and on subjects completely different from what you write. Read controversial and subversive writings. Read sweet and fluffy pieces. Just get started reading somewhere and you will be surprised how inspired you become. Betcha you’ll be jumping up to jot down hot ideas before you’re even finished.

If you are having trouble getting anything fresh in print, or just can’t seem to get yourself to sit down at the computer, maybe you need to take a day (or even an hour) and read. It’ll getcha going. Promise.

*Image by Christopher at Flickr.com, cc