How to Format Your Blog Posts for Easy, On Brand Content

How to Format Your Blog Posts

Writing new blog posts is often one of the last things to get done. You know it’s important to deliver content and maintain a connection with your audience, but this task seems to drop to the bottom of the priority list.

While fresh, multi-weekly posts used to be blogging de rigueur, this is no longer the case. Evergreen posts (content that is always relevant) have become more popular. Not only does this make blogging easier but eliminates the need to produce 3-5 posts each week.

Whether you are writing evergreens or sticking with the regular method of posting, it’s important to come up with a standard blog post format. This keeps your blog cohesive with your brand and makes blogging a snap.

You may have a few different types of post formats to suit the different types of posts you write. For example, you could have one for product reviews, another for ingredient highlights, and another for how-to posts. As you write and research your post, insert info and links into the appropriate area of the template so they are there when you are ready to write that section.

If this sounds like another huge item for your to do list, never fear. I’ll show you how to come up with your own blog post formats and exactly how to use them to ensure your posts are on brand, super engaging, and ultra clickable.

Formatting Blog Posts

How to Create Your Own Blog Post Format

Think of your blog post format as an outline. Yes, similar to those from high school English class. Only streamlined and less stodgy.

blog post format

I like to write my posts in a Word doc (see screenshot above of the outline for this post), so I’ll copy and paste the format into the doc before I get started. Then I simply drop in the links, keywords, and info bites into the appropriate section. Once I’m ready to start writing, everything I need is right there.

Let’s go!

Headline: Let’s start at the top. Whether you prefer to write your blog post headline first, after you’ve got the intro nailed down, or once you’ve finished the entire post, a good headline is key to attracting readers. I select the keywords I’m using for the post, come up with a few headlines, and run them through Coschedule headline analyzer.

Intro: This doesn’t have to be long, even two decent paragraphs will do. People skim when reading online and can’t wait to get to the good stuff. Use your intro to insert keywords and entice your visitors to read on.

Subheadline: Not using these? They are super important as they help readers zero in on the meat of the article. The subhead can be the same as the post title or a variation.

Body: This is where you put the good stuff … the info your visitors are on your blog to read. Make this section super readable by highlighting important terms and phrases, laying the information out in a numbered list, or creating sections with short headlines. Tip: If your head or sub head includes a number (5 Best Ways to Use Facial Oils) be sure you list your info in a numbered format.

Conclusion: A conclusion wraps up the post and doesn’t leave your reader hanging. It should be short and sweet, 2-4 sentences will do. For me, this is the toughest part of an article to write. It can be hard to come up with a few more lines of content that haven’t already been said and don’t sound bland. There are times that I skip a conclusion. Listicles often seem to be fine without. But generally, you should get used to writing an ending for your posts. Hint: This is the perfect place to tout your product or service, offer your reader a freebie, or include a signup link for your list.

Images: Now to gather the images you’ll use in your post. This is as important as the writing itself. Think of the top image as selling your post by drawing attention and creating a connection with your reader. Say you are writing a post on the best red lipstick to wear for summer. What image would you expect to see on an article like this? It needs to have a summery feel (no girls in winter coats, scarves, etc.) and a decent set of red lips.

The top image can double as your subhead image. Switch it up by adding text (Canva makes this a snap), which also make the image Pin-able. When writing a product round-up I also like to include product images.

That’s it! Not so difficult and it will save you time. Simply come up with a format for each of the most common blog posts you write, insert your information, and you are off and running. A good format makes the writing process feel smoother and keeps me on track.

To get you started, I’ve created a blog post format for you to download. Go ahead and get that baby here!

 

Image via Twigy Posts

Addressing Spring Skin Problems

Addressing Spring Skin Problems

Spring weather is finally starting to make an appearance. Winter is the season for skin concerns, right? It may not seem like lovely breezes, fresh air, and mellow sunshine could possibly bring along spring skin problems … so why are my skin and lips so parched and rough?

You too?? Just when skin starts to get the hang of freezing temps and cold winds, spring shows up and throws things off balance. This dry skin dilemma has less to do with the weather, and more to do with the products you are using.

Your skincare regimen changes in the winter, as it should. Richer oils, moisturizing creams, and skin balms all make the scene and help you get your complexion through those chilly months in one piece.

So what about the change to nicer weather causes this skin upheaval?

Most of us probably tend to slack off on exfoliation and moisturizing treatments once nicer weather arrives. Also, you are likely spending more time outdoors, and spring breezes and sunshine can sap skin. Plus, spring is notorious for random weather. One day it’s 75 and beautiful, the next it’s dark and snowing. Dust and pollen also increase in spring, and outdoor time means skin comes into contact with more pollution. All tough on skin.

So what’s a spring lovin’ gal or guy to do? Read on for healthy spring skincare tips that’ll have you tip-toeing through the tulips, healthy glow intact.

5 Steps to Dealing With Spring Skin Problems

1. Switch up your exfoliation game: Yes, it’s important to exfoliate year-round. But did you know there are a variety of ways to get this job done effectively and it all depends on what your skin needs at the moment. If your skin is feeling sand papery and taut, your exfoliator needs to have a bit of moisture. My go to right now is Amala Hydrating Face Polish.

2. Keep on keepin’ on with the moisturizer: If you’ve been using facial oil, moisturizer, and balm during winter months, don’t put any of them away just yet. Sure, higher temps and a touch more humidity make skin that’s in flux feel like it needs less oil. A great way to make sure your complexion still gets its healthy oil infusion is to layer those rich products on before you go to bed. This way you can avoid any daytime greasiness and still get in on the hydrating goodness.

3. Treat with care: No mindless skincare treatments. When it comes time to add in the extras, like masks, special serums, and nighttime treatments, choose with care. Hone in on what your skin is lacking and deliver in a targeted solution. If it needs softening, use a mask made with honey. Need smoothing? A treatment made with fruit extracts, like True Botanicals Antioxidant Booster does wonders. Just add a pinch to your favorite serum. Want a supercharged hit of moisture? In Fiore Fleur Vibrante Healing Floral Essence Face Balm Concentre can’t be beat for slathering on at bedtime.

4. Protect like it’s summer: It can be tempting to sit in the sun without sun protection. We have been waiting months, after all. You can still get sunburn, dark spots, and skin damage even in the spring. If you have been skipping the daily facial sunscreen this winter, now’s the time to start. A cool new product I’ve been using is Raw Elements Tinted Facial Moisturizer for non-whitening protection that is also offers hydration.

5. Don’t forget your lips: Has anyone else been experiencing super dry lips lately? Lip sunscreen helps to prevent dryness and skin damage when outdoors. As for healing that poor pucker, Vapour Organic Beauty Luxe Lip Balm is the most awesome.

Image: Social Squares from SC Stockshop

 

The whole affiliate disclaimer thing: Some of the links in this post are affiliate links, which means I make a percentage of purchases from them. It’s one of the ways I support my business. The two things you need to know about that … I only recommend products I 100% believe in and only support shops I care about.

Why Words are So Important When Shopping Natural Beauty

Why Words are So Important When Shopping Natural Beauty

Natural beauty is all about being good to your skin and body. Using the best, healthiest ingredients. Getting a glow that’s as naturally gorgeous as your products are good for you. Right?

Of course, using natural beauty IS healthy, and better for you and the enviro. And yes, it IS all about the highest quality, natural and organic ingredients. So what the living heck do words have to do with all of this?


Words are the first tip off to who you can trust, and who you can’t.


If you’ve even tip toed around the natural beauty world, you know that not all brands are as pure as they’d like you to believe. Yep, greenwashers have always been (and still are!) a big ugly zit on the face of healthy beauty products.

Why? Money, honey. The natural beauty biz is a-boomin’ and folks want in. For a more in depth look at how this looks in today’s natural beauty climate, check out an article I wrote for Organic Authority with the help of some of the most authentic natch beauty brand founders around.

Back to those faux naturals. It’s all about marketing and most greenwashers are good at it. They use words that make them seem super natural and nontoxic and hot button phrases that catch consumer attention. Once you get the hang of how these posers work, you’ll be on your way to identifying fakes in a flash and stick with supporting the authentic brands who make the planet a better place for all of us.

Think words can’t possibly sway your view of a product so easily? Think of it this way. You meet up with a new acquaintance for coffee. She seems super nice, smiles a ton, and makes appropriate eye contact. But once you are seated and sipping your coconut milk latte, she can’t quit complaining. She looks sweet, her expression is happy, but she’s bitching and bashing to no end. Would you overlook her words and set up another coffee date simply because she looks good on the outside? Please tell me you would not.

You choose friends based on what’s on the inside. You should do the same with your beauty products. That cool label means nothing compared to what a product is truly made of, and hopefully that’s healthy ingredients.

Words to Look Out for on Natural Beauty Product Labels

Natural — I know, I know. We ARE talking about natural beauty products here. Is it really so weird that the word would appear in product marketing? The problem with the word natural is that it has no legal definition, and is flung far and wide on beauty product labels. Don’t put stock in a product that is merely labeled as “natural”.

Organic — This one seems like a no brainer, right? Organic is good, but it’s the other ingredients comingling with the organic ingredients you need to be concerned with. If a product is labeled “100% Organic” you can trust it is made entirely with organic ingredients. Otherwise, more investigating is required to ensure a product is toxin free.

Pure — Again, no legal definition. This one can be spotted on authentically healthy products and those who simply want to appear that way.

Paraben Free (or Phthalate Free, Petroleum Free…(you get the picture) — A decent marketer knows which ingredients have made the most headlines and will grab consumer attention. A product can be free from parabens or phthalates or petrolatum or any other nasty ingredient and still contain other toxins.

The moral of this story? Read ingredients listings. Check out a brand’s story and commitment. Follow and support brands who back up their labeling with clear information, and have values that align with your own.

Best Places to Find (and Ways to Use) Stock Photos for Your Beauty Site

Does the phrase “stock photos” turn you off? Not all that long ago, stock phots were basically those Shutterstock-y, unnatural, fake poses of overly perfect looking people doing ordinary things with a much too happy disposition.

Not only is it hard to keep things real when using those types of photos, but who wants their blog to look like the next person’s? Not me and not you!

Good thing for us, stock photos are not what they used to be. You can get beautiful images that match your brand aesthetic, and that are totally customizable too.

I’m going to let you in on a little secret. Well, not so much a secret if you scroll back through to some of my older posts, but … I used to try to take my own pics. Not gonna lie, it was cringey then and still is.

See, I once thought that in order to be good at running a website, you had to know how to do it all. And this included creating graphics and making your own images. Thankfully, today we solopreneurs are embracing our best attributes and hiring out the rest.

You wouldn’t fix your own car if you knew nothing about mechanics, right? Well, why wouldn’t that same level of professionalism go for the images you use with your business? There are people who are beyond great at creating gorgeous photos. Let them do what they do best. It not only makes your site, blog, social media, and emails look hella better, but keep things simple so you can do what you do.

My 4 Favorite Stock Photos Sites for Beauty and Lifestyle Brands

As you may have guessed, I like images that fit in with the beauty theme. Of course, they also have to match my site design and brand aesthetic. Most often I like images that speak for themselves, but sometimes it’s nice to be able to add text too.

There are three sites that are my go-tos for choosing images. They can be found here on the pages of OBS, at the top of most of my blog posts, in my emails, and even on my Instagram account. These gals make it super easy and their skills are over-the-top awesome.

1.Social Squares: Created by Shay Cochrane of The SC Stockshop, this vast (and growing all the time) collection of easily searchable images are tailor made for your social media, but can be used anywhere you like. They are simple and versatile. When I hop over to SS, I usually search by color or item, like “gold”, “glasses”, or “green leaves”. And you can’t go wrong at $6 an image.

2. TwigyPosts: These classic, natural images are soft and neutral with a bit of warmth. Also totally modern and a bit romantic. Shop by individual image or super affordable photo bundles.

3. Haute Stock: Clean, crisp images that are perfect for modern biz woman office vibe. This membership site offers a YouTube tutorial library that shows you how to do pretty much anything you can think of with stock images, from creating a pop-up graphic to customizing photos in Canva.

4. Styled Stock Society: Beautiful and bright images that work for beauty, lifestyle, wedding, and female business owner brands. I discovered this brand through the creators of my website theme Bluchic, also a fabulous resource for solopreneurs who love gorgeous stuff. Shop bundles and great sale prices, or grab yourself a membership.

No matter where you get your stock images, be sure to read the company license agreement to ensure you stay within the boundaries of proper use. The four I’ve listed above can be used pretty much however you see fit, other than on items you intend to sell or give your customers, like in a digital download or something. ALSO, all three offer free images monthly and they are always gooood!

Now go get yourself some pretty new pics!

Image :: Styled Stock Society

How to Write Copy That Meets FTC Compliance

How to Write Copy That is FTC Compliant

One thing that is universal in the beauty industry right now? Concern over Federal Trade Commission (FTC) regulations. Big name companies like Goop coming under fire for misleading advertising has been a wake up call for small businesses and large retailers. Do you know how to write your own copy and make sure it meets FTC compliance?

Even if you hire most of your copywriting work done for you, there will still be times when you need to come up with some brand words on your own. And when you do, it’s handy to know how to write in a way that is FTC compliant.

The problem with FTC compliance is that all of this is pretty ambiguous. I called both the Food and Drug Administration (FDA) and the FTC to get the down and dirty on writing copy for natural beauty brands and retailers (that is my bread + butter, after all), and after being rerouted several times and turned down for comment once (!) I did get some decent info and have since compiled my own guide to writing for FTC compliance.

So, today I am sharing with you my guidelines on staying out of trouble with the FTC when writing for your website, email campaign, or social media, while still sounding like a real human being.

How to Write Your Own Copy That is FTC Compliant (A Guide to Keeping You Out of Trouble)

I’ll shoot it to you straight — this subject gets pretty in depth. In other words, there’s a legit learning curve here. I’ve spelled it out below as concisely as possible. Believe me, it is worth it to learn the ins and outs of this stuff.

What is FTC compliance? First of all, it’s helpful to understand what’s behind these regulations. The FDA regulates cosmetic product labeling. The FTC regulates cosmetic marketing and advertising, which includes product description and sales pages, blog posts, printed materials, social media, and how product ingredient, products, and uses are described. Yes, you read that right, social media posts count too. (that’s one tidbit I did get out of a representative at the FDA)


The FTC pays closest attention to ads that make claims about health and safety, like “this sunscreen will reduce the risk of skin cancer”.


Many brands run into trouble with misleading claims. Remember, according to the FDA definition of a cosmetic product, it cannot claim to treat or prevent disease, or affect or alter the structure or functions of the human body in any way. The FTC pays closest attention to ads that make claims about health and safety, like “this sunscreen will reduce the risk of skin cancer”.

Another hot button area for the FTC is with essential oils and aromatherapy claims. Steer clear of saying that EOs will help your customer sleep, get rid of anxiety, quit smoking, get rid of headaches … you get the picture.

Even if you aren’t making anti-cancer claims, it is still important to stick with FTC regulations when writing about cosmetics. Claims that a product will eliminate wrinkles, prevent acne, cure rosacea, or anything else that does more than affect the appearance or feel of skin or hair is considered misleading advertising.

What you can say: Under FDA rule, cosmetics can beautify, cleanse, promote attractiveness, and alter the appearance. In order to stay within FTC guidelines, it’s important to tell the story of the product in terms of how it makes the skin, hair, and body look, feel, and smell.

How do you keep from writing copy that sounds awkward or boring? This is a good question and one I’ve been asked by clients before taking on a project. Remember, tell the story. If you were to use a facial serum, how does it feel in your hands when you apply it to your skin, how does it make your skin feel, how does it smell, how does your skin look right after you apply the product, how does your skin look after using the product for a couple of weeks?

The bottom line is consumer perception. After reading your product description, will the consumer feel the product is intended to make their skin look radiant and youthful, or that it’s going to eliminate wrinkles and reverse aging? There’s a big difference when it comes to FTC compliance.

How natural is it? The terms “100% natural” and “all natural” are also no-nos when writing for FTC compliance. You can say that organic ingredients are organic, or that organic or natural ingredients are used to make the product. But because the term “natural” has no legal definition, all natural and 100% natural should be avoided.

A Snapshot of Dos and Don’ts to Use In Your Copy

Don’t Say These:

Eases pain/disease/skin issue
Prevents pain/disease/skin issue
Heals pain/disease/skin issue
Treats pain/disease/skin issue
Helps sleep/stop smoking/lose weight
Kills bacteria
Controls oil production

Do Say These:

Cleanses skin/hair
Conditions skin/hair
Moisturizes skin/hair
Lessens/diminishes the feeling of…
Lessens/diminishes the look/appearance of…
Improves the look/appearance of…
Makes skin look better
Reduces signs of …
Makes skin feel better
Beautifies

Yes, it’s a lot to take in and it’s a lot of work, not gonna lie. But since you can get your fanny in a jam by not taking time to figure this out, it’s the only way to go when writing any ad copy for your business.

Have questions? Get in touch and I will help guide you on your path to writing for FTC compliance.

Let’s Talk Healthy Ingredients In Cosmetics

Let’s Talk Healthy Ingredients In Cosmetics

I don’t know about you, but sometimes I get tired of covering all of the nasty ingredients in mainstream cosmetics. Yes, it is super important to know which ingredients to avoid and why. Of course, you want and need to know how to ID them on products labels. But sometimes it’s nice to talk about the healthy ingredients making up beauty products. Here are some of my absolute faves!

5 of My Favorite Healthy Ingredients In Cosmetics

1. Natural oils: Oh, man. Do I love plant oils. Not only are they more compatible with skin than synthetic oils, there are oils for every skin type. Yep, even oily skin types can benefit from the right oils. The key is to find the ones your skin loves. I am crazy about jojoba (most closely matched to skin’s own natural oils, so pretty much works for everyone), sweet almond, rosehip, and sea buckthorn just for starters. I have, however, found that my skin does not get along well with argan and coconut, but I know many people who get great results with those two oils. So, do some experimenting and find out which are best suited to your skin.

2. Natural butters: Nothing beats slathering dry skin in a rich balm when dryness has reached it’s peak. Using natural butters, like mango seed, cocoa, and shea, before you get to the chapped and irritated stage helps. I love to pat In Fiore Fleur Vibrante onto my skin right before going to bed at night to wake up to skin that looks supple and glowing, and feels super soft and smooth.

3. Witch hazel: This astringent ingredient is much milder than alcohol or other harsh ingredients, and great for quickly cleansing the skin. I use it on nights when I don’t need to remove much makeup or am too tired for a full on cleanse.

4. Caffeine: Yep, the same stuff that puts a pep in your step perks up skin too. Green tea and coffee bean extracts are both good for making skin look firmer and brighter. LOVE caffeinated eye cream or serum to diminish signs of dark circles and puffiness.

5. Rose: I know, rose may seem old fashioned. But over the years it’s turned out to be one of my all time fave ingredients. There’s rose oil, rose extract, rose hydrosol … so many ways to get in on the goodness of this lovely ingredient. Rosehip oil is lightly moisturizing and doesn’t feel greasy on skin, and is perfect for lessening the appearance of dark spots, uneven skin tone, and dullness. Rose hydrosol, used on its own or as the main ingredient in a toner, is so gentle on skin, and has a refreshing and softening feel. Plus, the smell is light and not at all obnoxious.

How to Write Copy for Your Brand (The Formula I Use for My Clients)

How to Write Copy for Your Brand

Branding. It’s all about creating a cohesive and memorable experience for your followers. Know what is one of the most important elements in any brand? Your words. Yep, they should be as consistent as your brand colors, fonts, and images. Today I’m sharing my formula to teach you how to write copy for your brand that is 100% YOU!

Writing in your own voice seems like it should be easy, right? Then you imagine it going out to your followers and you think twice about that snarky line or slang term. Or maybe your voice is inconsistent. As in, sometimes you write in a casual, creative way, and other times you tend to sound more by the book.

The best way to keep you on the same track when writing your own copy is to have a formula. A guide that you can refer to that keeps your words sounding like your brand.

How to Write Copy for Your Brand

My Formula for Creating Cohesive Brand Copy

 

  • When I take on a new client, the first thing I do is have them give me a few words or phrases that they feel best describes their brand. I may or may not use the actual words in their copy, but they definitely give me a vibe to base things on.
  • Next up, I ask them for any keyword terms or tags that they would like included in the copy I write for them. These are usually well researched and highly important to the brand.
  • Third, I work up a voice and tone. Most often brands will have an idea on this already. If not, I give them an idea on voice and tone for their copy based on the description they give of their brand.
  • I also like to know the main demographic a brand works with. Who reads their blog, follows them on social media, and subscribes to their list? Are they thirty to forty year old mothers who are strapped for time? Are they twenty-somethings with less disposable income? Are they 50-ish and looking for high-end items that make them feel fabulous? It’s important to dial in on your target audience before you start writing.

If you are wondering how the heck you are supposed to make all of that happen, let me break it down for you. Fill in the blanks below and you are on your way to creating your own brand copy formula.

4 Key Elements to Creating Your Brand Copy (Fill In the Blank)

1. Your Brand Terms and Phrases: Which three words or phrases best describe your brand? Do you feel your brand is authentic? Luxe? A catalyst for change? A mother’s best friend? Try to think of how you want the user of your products, services, or site to feel.

 


2. Your Brand Keywords and Tags: You probably know which keywords and tags are most important to your brand for use on your site, blog, and social media. If not, head on over to Google Analytics keyword analyzer and get busy.

 


3. Your Brand Voice and Tone: These two terms are thrown around a lot in terms of copywriting. But what are they, really? Voice is your brand’s overall personality, while tone is the feel of your brand. For instance, my brand voice is straightforward and knowledgeable. My brand tone is casual and fun. I like to communicate my message in clear terms that are backed up with experience and know how, but in a way that is relatable with a bit of slang thrown in. Make sense?

 


4. Your Brand Demographic: You know who you are dealing with. Jot down the demo!

 


Now, follow these guidelines whenever you write any copy for your brand. From product descriptions, to emails, to that new downloadable guide you are wanting to write. This way you will have a professional brand that conveys your important message, and your followers will recognize you in a heartbeat.

There you have it. My formula for writing cohesive brand copy. Not feeling the DIY method? Get in touch so we can talk how to create your brand copy!

Is Fresh Copy On Your New Year’s Resolution List?


Is Fresh Copy On Your New Year's Resolution List?

I’ve had my nose so buried in client work lately and getting things tied up for the end of the year, that I almost forgot I have a blog of my own! I didn’t really forget about it but, as you online biz owners can probably relate, my own blog often gets the least of my attention.

It’s still here, I promise, and I am currently booking for next year. If you are a natural beauty brand or retailer and fresh copy for your site is on your list of New Year’s resolutions, let’s get you penciled in and start setting up a plan for your project.

Not sure exactly what your project looks like or if you need help at all? We can set up a Free Discovery Session for your site and see what may need to be brushed up.

Some things that you may need help with in the copy department:

FTC compliance — Did you know FTC advertising regulations apply to your product descriptions, information pages, ebooks, etc? You can learn more about FTC regulations and how to comply here, or feel free to shoot me a message for more info.

Product descriptions — You retailers aren’t using the brand description on your site, are you? And you product creators, do your descriptions share the full experience? If not, it’s time to get some super juicy product descriptions rolling on your site.

Standard Pages — Did you know this is one of the first places your visitors go when they get to your site? Whether you have decent About and Commitment pages that need a brush up, or haven’t gotten around to those yet, I can help. For now, feel free to use my Ingredients to Avoid page. All I ask is that you give me credit with a link back to my site.

Let’s get one thing checked off your to do list for next year and set up a time to talk more about your copy needs. Send me a message to get things started.

 

Image via Haute Stock Photography

What You Need to Know About Getting Started With Natural Beauty

What You Need to Know About Getting Started With Natural Beauty

When I first started out in the natural beauty biz over a decade ago, I wrote about greening your routine and how to get started with clean beauty a lot. Back then high quality natural brands and products were slimmer pickin’s, research and knowledge on ingredients and practices was skimpier, and there weren’t as many experts around to share their good stuff.

Even though there are loads of clean products today, and the market is continuing to grow at lightning speed, many are still wondering … how do I get started with natural beauty?

I love this question! It’s like a reality check. Whenever a reader posts this in a comment or email, it reminds me that people want to know more and they want to use healthier products.

It also reminds me of how difficult it was when I tried to clean up my own beauty cabinet. All of those ingredients to avoid, where to buy new products, how to buy new products.

So, I’ve compiled many of those posts I wrote on getting started into one handy guide. Whether you are looking to get started with natural beauty and personal care, want a refresher, or even if you would simply love a great list of places and products to shop, this guide has it.

Your Guide to Getting Started With Natural Beauty

What’s Your Type?

We All Have Issues

Choosing Skincare: A Worksheet

Choosing Skincare: Some Real Life Examples

How to Make the Switch to Natural Products

Dealing With Cheats

Cosmetic Ingredients to Avoid

Ingredient Listings Decoded: A Handy Cheat Sheet

Ingredient Navigation: How to Tell If a Product Is Truly Safe

Favorite Places to Shop Natural Beauty

Now that you are armed with the tools to ID safe products, know what you and your skin want, and have a plan for getting started, it’s time for the fun stuff. Where to shop! My two favorite online shops are Beauteabar and The Detox Market. As for products and brands? There are so many, but here are some of my top picks.

A Handful of My Favorite Brands

The brands and products I love are too many to list in one blog post. But here are a sampling of some of my top picks, must-haves, and daily use items.

Lavera

La Bella Figura

Soapwalla

Kjaer Weis

RMS Beauty

In Fiore

May Lindstrom

One Love Organics

W3LL People

Vapour Organic Beauty

Kypris Beauty

Vintner’s Daughter

Rare El’Ements

Acure Organics

Benecos

Amala Beauty

Image: freestocks.org at Unsplash

 

The whole affiliate disclaimer thing: Some of the links in this post are affiliate links, which means I make a percentage of purchases from them. It’s one of the ways I support my business. The two things you need to know about that … I only recommend products I 100% believe in and only support shops I care about.