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    Writer’s Block, Acupuncture, Sleep, and Reviving Your Creativity

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    Writer’s Block, Acupuncture, Sleep, and Reviving Your Creativity

    For the first couple of months of fall this year, I had a serious creativity block. I had to press myself to sit down and write, and when I did it often felt bland and not up to my usual standards. This meant I had to put in a lot more time and effort than […]

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  • RESOURCES, SHOP TALK, TOOLS + RESOURCES, WRITING

    How to Make Your Email Marketing Fast and Easy

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    How to Make Your Email Marketing Fast and Easy

    Writing emails for your list. Falls somewhere near updating your blog on the priority list, huh? You know both things are super important to keeping your crowd up to date on your brand happenings and growing your audience. But email marketing is so dang time consuming. Plus, you have to dream up what to write […]

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  • BEAUTY, SKINCARE

    Product Review :: Mahalo Skin Care Rare Indigo Beauty Balm

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    I haven’t done a product review in a while. The real deal? I seriously do not try out as many new products as I used to. My time is spent mostly writing copy for my brilliant clients and l’m doing far less blogging. Which means, far less product sampling. That doesn’t mean I don’t try […]

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About Me
About Me

I'm Liz, creative copywriter and green beauty expert. Scroll my blog for info on writing for your brand, what you need to know about regulations + selling to your clients, and lots more.

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How to Make Your Email Marketing Fast and Easy

Grab your freebie!

Why do you put off sending out email newsletters?

Because you don't have the time? No clue what to write about? Don't have a slick format? This will help!

Instagram post 2172679421639277331_1046179806 This little pot of skin magic ✨ is the last thing I put on my face before bed each night and the first thing I put on each morning before we head out on our walk.

@infiorebeauty Fleur Vibrante is a balm that glides onto skin and soaks in pretty quickly, so you are left with more of a healthy looking glow and moisturization, rather than a thick, greasy feel.

It contains rose oil, which is one of my favorite oils because it is so soft and lovely on skin. It also contains sea buckthorn, which is why it gives that glowy look to skin. And beeswax makes those oils stay put and keeps skin feeling moisturized for a long time. 
This is one you’ll definitely want to add to your cold weather skin arsenal. Though I do use it year-round.😉 #beauty #naturalbeauty #naturalbeautyproducts #naturalbeautyshoutout #naturalbeautyvibes #naturalbeautybrands #greenbeauty #beauty #skincare #organic
Instagram post 2171383968419333264_1046179806 I updated my Natural Aquaphor Alternative Products Better Than Petroleum Jelly post. Right in time for dry, sore, chapped skin season!
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This is always one of my top performing posts. Which kinda cracks me up since i wrote it a long time ago and it originally started out with just a couple of products. It still only has 5. But that’s because I only add the ones I feel truly behave like petroleum jelly.  Only, ya know, without the petroleum jelly😉
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Also, I generally write about copywriting, so the fact that this humble lil post gets so much attention is just one of those weird online things. Or maybe people reeeaaly wanna know about petroleum jelly alternatives, which is a good thing.
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Go check it out if you wanna know more. I’ll put the link in the bio. And yes, it includes this gorgeous tube of Shea butter 🤩
#aquaphoralternative #naturalaquaphor #naturalaquaphoralternative #naturalpetroleumjelly
Instagram post 2170533983872107240_1046179806 Willing subjects 🐶🐶 #portraitmode
Instagram post 2162520666784147571_1046179806 Do you do this?

When you’re on @pinterest , do you look at your current profile cover (you know, the header thingy of all your most recent pins) as a mood board?

Try it!

Mine pretty much always aligns with my mood of the moment and I LOVE when it looks pretty and cohesive.

My cover right now is so full of fall vibes 🍂that I had to create a mood board out of it. Do you guys use the Digital Color Meter tool on your Mac? I love this little gadget and am always using it to get the right shade.

Ok, enough playing around in @canva . Time to get to work!

#fridayvibe #moodboard #pinterstmoodboard #canva #digitalcolormeter
Instagram post 2161855240916171881_1046179806 It’s feeling mighty fall-like around here!
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Does this time of year make you feel energized? Or like you want to snuggle under a cozy blanket with a cup of something piping hot?
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Either way, you still have to run your natural beauty biz. And this means you need copy.
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Maybe your website is all set but you still need a weekly email.
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Or maybe you have trouble getting around to adding those new posts to your blog so you have something special to share with your IG followers.
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And then there’s the whole issue of writing for compliance that comes into play when you right ANYTHING (yes, even sweet, harmless little IG captions) for your business.
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If you feel you don’t have the time or budget to hire a copywriter for custom content, I have something you are going to love!
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Head over to my DIY Copy Help page on my website (link in bio). You’ll find answers to your most asked copy questions. Like tips on simplifying the writing process. How to keep your content on brand. And yes, how to write for compliance.
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And it’s all FREE!
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If you use my DIY help, let me know by dropping a comment below, shooting me an email or DM, or getting in touch through my site. I’d love to know what you like and what you’d love to see go up next.

#copywriting #copywriter #naturalbeautycopywriter #lizwritesbeauty #beauty #naturalbeauty #naturalbeautyproducts #naturalbeautyshoutout #naturalbeautyvibes #naturalbeautybrands #writerslife #writerlife #beautywriter #greenbeauty #greenbeautyprofessionals
#diycopy #diycopywriting
Instagram post 2155388397216981274_1046179806 Short & Sweet!
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Lots of things fall into this category. But today we are talking email newsletters.
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I think shorter emails are the absolute way to go in business. They are the difference between read now or save for later. And we all know what happens to those save for later emails.
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So, once your follower reads your short but sweet (beautiful and info packed) little email, what’s the next step?

They take action! And you don’t want that action to be a trip to their read later folder.
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If you are offering up some juicy tidbit that they can utilize and make a part of their lifestyle, that could be an email they save, right?
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NO! You are trying to stay OUT of the save file. Emails are a one and done. They lead to the next thing. Unless it’s a receipt, reference item, or a business type of document, an email does not usually need to be saved.
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Ask yourself this, how often do you save an email specifically for the interesting info it provides AND go back and read it later? Save? Yes. Go back and read? Not so much.
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So, the purpose of your email is to lead your reader to the next thing. Decide whether you want that to be your product a blog post with more info, a free download or mini course … your options are wide open.
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While not all businesses need to send out email newsletters, if you are someone who does, don’t be afraid to shoot out one out short & sweet style.
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Need help with ideas or copy for your email newsletter? You know where to find me🤓
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#emailnewsletter #copythatworks
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