Does the phrase “stock photos” turn you off? Not all that long ago, stock phots were basically those Shutterstock-y, unnatural, fake poses of overly perfect looking people doing ordinary things with a much too happy disposition.
Not only is it hard to keep things real when using those types of photos, but who wants their blog to look like the next person’s? Not me and not you!
Good thing for us, stock photos are not what they used to be. You can get beautiful stock images that match your brand aesthetic, and that are totally customizable too.
I’m going to let you in on a little secret. Well, not so much a secret if you scroll back through to some of my older posts, but … I used to try to take my own pics. Not gonna lie, it was cringey then and still is.
See, I once thought that in order to be good at running a website, you had to know how to do it all. And this included creating graphics and making your own images. Thankfully, today we solopreneurs are embracing our best attributes and hiring out the rest.
You wouldn’t fix your own car if you knew nothing about mechanics, right? Well, why wouldn’t that same level of professionalism go for the images you use with your business? There are people who are beyond great at creating gorgeous photos. Let them do what they do best. It not only makes your site, blog, social media, and emails look hella better, but keep things simple so you can do what you do.
My 4 Favorite Stock Photos Sites for Beauty and Lifestyle Brands
As you may have guessed, I like images that fit in with the beauty theme. Of course, they also have to match my site design and brand aesthetic. Most often I like images that speak for themselves, but sometimes it’s nice to be able to add text too.
There are three sites that are my go-tos for choosing stock images. They can be found here on the pages of OBS, at the top of most of my blog posts, in my emails, and even on my Instagram account. These gals make it super easy and their skills are over-the-top awesome.
(The following info has been updated from original content.)
1. Jana Bishop: Formerly Twigy Posts, this is one of my favorite spots to shop photo bundles of classic, natural images that are soft and neutral with a bit of warmth. Also totally modern and a bit romantic. Jana has amazing deals, so be sure to sign up for her emails. You’ll see these around my site.
2. Haute Stock: Clean, crisp images that are perfect for modern biz woman office vibe. This membership site offers a YouTube tutorial library that shows you how to do pretty much anything you can think of with stock images, from creating a pop-up graphic to customizing photos in Canva.
3. Social Squares: Created by Shay Cochrane of The SC Stockshop, this vast (and growing all the time) collection of easily searchable images are tailor made for your social media, but can be used anywhere you like. They are simple and versatile. When I hop over to SS, I usually search by color or item, like “gold”, “glasses”, or “green leaves”. (Social Squares is now a subscription only service. I love being able to hop on a site a buy a single image, but these pics are still perfectly perfect.)
4. Styled Stock Society: Beautiful and bright images that work for beauty, lifestyle, wedding, and female business owner brands. I discovered this brand through the creators of my website theme Bluchic, also a fabulous resource for solopreneurs who love gorgeous stuff. Shop bundles and great sale prices, or grab yourself a membership.
No matter where you get your stock images, be sure to read the company license agreement to ensure you stay within the boundaries of proper use. The four I’ve listed above can be used pretty much however you see fit, other than on items you intend to sell or give your customers, like in a digital download or something. ALSO, if you sign up for their emails, you’ll often get free stock photos and they are always gooood!
Now go get yourself some pretty new pics!