Ok, ok. Writing copy isn’t always a breeze. I know that and I’m not trying to lead you astray, here. But there are certain tools and resources that will make the process a whole lot easier. Having these in place before you start writing copy for website, marketing materials, emails, and social media will help you out BIG TIME!
Before you dive into your next blog post, or start in on homepage or about page copy, take a peek at the following list and get primed before your fingers hit those keys. I promise it will save you precious time and energy in the end.
7 Tools You Need When Writing Copy for Your Brand
1. Word or Pages: This may seem obvious, but you need to get familiar (like, best friends familiar) with your word processor of choice. It’s important to use the one you are comfortable with so when you sit down to write you can get in the flow and think about the words you are writing and not the program you are using.
2. Google Docs: Ah, good ol’ G docs. Maybe you write everything here in the first place. Even if you don’t, it’s good to know your way around Google Docs. It’s especially perfect if you are working with a team or have someone else putting up your copy after it’s written. I prefer to write in Word, then copy and paste the content into a Google Doc for easy sharing, commenting, and editing.
3. Google Keyword Planner: Or Semrush, or Moz, or … the actual tool really doesn’t matter. What’s important is that you use one. Before writing anything, search your keyword terms and see what you come up with. I usually select two to three main keyword phrases and then use a few more secondary keywords to back them up. Be sure to use your main keyword phrase in your headline and the first paragraph of your copy, if possible.
4. Coschedule Headline Analyzer: I like to start by writing a headline. But I know some people write the intro first. Others even save the headline until last. I feel it gives the piece of content I’m working on direction to write it first, but that’s just me. Whenever you choose to write your headline, it’s important to see how effective it will be in leading people to your content. I love Coschedule for this and probably write no less than 10 headlines (sometimes LOTS more!) per item. It’s like a game to see how high you can score.
5. Capitalize My Title: Yes, it’s important to get this right. When in doubt, run it through a title capitalization analyzer to make sure.
6. Pic Some Pics: Don’t forget an amazing image or two for your blog posts, social media posts, and email newsletters. If you have your own images, great! If not, browse around and check out stock image sites that are anything but boring. A bit of money spent here is a wise investment in keeping the look of your brand modern and cohesive.
7. Trello: This virtual pin board comes in handy in so many ways when writing copy. You can use it to store your editorial calendar, list of items you need to write for your site, marketing materials, upcoming social media posts, email calendar, etc. When you’ve finished writing something, go in and cross it off your list. Trello keeps me on track and organized, and is the first and last step in anything I write.
There you have it! These are the top tools I use when writing copy and I know they will come in handy for you too. Need more helpful tips? Head on over to my DIY Copy Help page for answers to your copy queries.