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    Creative Copywriting for the Organic Beauty/Health + Wellness Professional

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Reconstructed: InStyle Best Beauty Buys Part VI

Summer is such a blast. My absolute favorite time of year. Good for having lots of fun, hanging with the kids, eating yummy summery treats, chillin’ poolside, and mini golfing it up. And that’s just for starters. What it’s not so great for? Getting loads of writing done. Which is why it has taken me […] Read more…

InStyle Best Beauty Buys Body Green Makeover

Reconstructed :: InStyle Best Beauty Buys Part V

Hey, my organic beauty lovin’ peeps! Did you think I forgot about body products? Nope. That’s what we are talking about today as we continuing breaking down InStyle’s Best Beauty Buys guide and swapping out their picks with healthy natural beauty options. In case you missed it, we’ve already covered Sunscreens + Self Tanners, Skincare […] Read more…

Reconstructed InStyle BBB Sun Care

Reconstructed :: InStyle Best Beauty Buys Part IV

June is here! Yipeeee!! We’ve been going over the InStyle Best Beauty Buys guide with a fine-toothed wooden bristle brush and subbing out those picks for some much healthier alternatives. Now let’s get down to the stuff we are really thinking about right now … sunscreens and self tanners. If you’ve not yet considered protecting […] Read more…

InStyle Best Beauty Buys Part III

Reconstructed :: InStyle Best Beauty Buys Part III

Hellooooo again, sweet organic beauties! Can you believe it is almost summer? I’m so ready. But first, we have to finish up the greening of the InStyle Best Beauty Buys guide. I’m doing this in chunks because it is kind of a massive undertaking. Plus, it makes it easier for you to find what you […] Read more…

Reconstructed :: InStyle Best Beauty Buys Part II

Reconstructed :: InStyle Best Beauty Buys Part II

So last week we went over this year’s 20th annual InStyle Best Beauty Buys issue, and gave the face and cheeks section a healthy makeover. Do you use any products from that list? Love ‘em? Hate ‘em? Want to try? This week we are taking a look at the Eyes and Lips pages of the […] Read more…

InStyle Best Beauty Buys Green Makeover

Reconstructed :: InStyle Best Beauty Buys Part I

InStyle magazine used to be my bible. I’d absorb the pages, letting them dictate my next fashion purchase or beauty look. Swoon over the stars in their dazzling dresses at the best parties. Bookmark stuff I wanted to go back to, rip out pages to take shopping or show my hair stylist, then wait for […] Read more…

The Personal Care Products Safety Act

On Track :: The Personal Care Products Safety Act

You know how cosmetic and personal care regulation in the US is, well, practically nonexistent? That may be changing soon. Legislation is in the works to up FDA control over cosmetic ingredients. To a small extent, anyway. But hey, this could be a step in the right direction. Senators Dianne Feinstein (D-CA) and Susan Collins […] Read more…

Shop Talk :: Suffering from Blog Neglect?

Shop Talk :: Suffering From Blog Neglect?

How many of you organic beauty shop owners have a blog? How many post regularly? Seldom? Haven’t removed the “Coming Soon” placeholder? Yep, I see it all the time. A beautifully laid out organic beauty shop, filled to the brim with the best products, images that make you drool, and great editor tips. Then I […] Read more…

Spring Colors Organic Makeup

Seasonal Inspo :: Spring Colors

The transition from winter to spring can feel like crawling out of a cave. You want to cast aside all of that black and grey, and do something to lighten and brighten your look. Let’s take a poll – how many of you have bobbed your hair or cut bangs at the first whiff of […] Read more…

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