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Hey, it’s hump day. How about some free stuff for your site, blog, or online shop? The most requested item I get when starting a copywriting project with a new client is a new or refreshed ingredients to avoid page. A comprehensive list of harmful cosmetic ingredients is not only a great source of info […] Read more…
Shop Talk is a series on helping organic beauty professionals get their products into the hands of people who will love them, and share their message with the world. I look at organic beauty websites. Like, a lot. Not only because I am way into organic beauty, which I am, but because I write about […] Read more…
I’ve always loved beauty products. From playing in my Mom’s makeup, to putting together my own style, to writing about it today…I’m into it. But when you write about eyeshadow colors for the season, and how to use highlighter, and stuff like that day in and day out, you can get in a rut. Like, […] Read more…
Shop Talk is a series on helping organic beauty professionals get their products into the hands of people who will love them, and share their message with the world. Know why it’s important for online beauty store to be pretty? Other than the obvi, which is that a pretty shop is more fun to look […] Read more…
I’ve seen a few articles lately and fielded some questions on the whole chemical free cosmetics labeling issue. Following is my opinion on the subject. Feel free to love or hate. Some green beauty experts feel labeling a cosmetic as “chemical free” is misleading because all ingredients, natural or synthetic, are chemicals. Oh gosh. This […] Read more…
Summer is my true love. It’s so casual and fruity and glowing. How fun is it to buy new stuff for summer? Gotta have a new bathing suit and some fresh flip-flops. Maybe a cute dress or two. And then there’s the beauty. Mmm mmm. Here’s what is hanging out on my shopping list for […] Read more…
I’ve had a crush on Gwen Stefani for, like, evah! But really, who hasn’t? Earlier this week, Gwen posted a selfie on IG sporting a very natural look. So pretty I had to do a reconstruction. And away we go… Of course, you’ve got to get yourself that smooth, even look. And since the sun […] Read more…
Evolution is good. It’s why we are here, after all. But too much of a good thing can be bad. Have you ever experience evolution exhaustion? Growth burnout? Enlightenment fry? You know what it is. When you are meditating like a mad dog, reciting your mantra like your life depends on it, and willing yourself […] Read more…
Yep, I started this little blog a decade ago. Since then, my business has definitely evolved. And my blog design along with it, thankfully. Just for chuckles, check out the OBS original home page, below. Ouch, right?! Way back when it all began I had a preschooler and a kindergartener, and would spend any time […] Read more…
Isn’t this a weird time of year? It’s warm, it’s not warm. Our skin is dry, then it breaks out because of the up and down temps. We want to bust out the fun springtime makeup hues, but our face is still stuck in hibernation mode. Know what fixes those end of winter, almost spring […] Read more…